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Category: Hustleburg Podcast

Hustleburg Episode 38 – Answering Your Content Creation Questions

This episode is a Q&A episode with questions from you about creating content for your business. In the first podcast Q&A episode, I seem to have struck a chord with many of you, as many of you have been asking questions about content creation generally and pillar content specifically. This episode is for you!

There is No Such Thing As Too Much Content

I’ve often been quoted as saying there is no such thing as too much content. We aren’t going to be creating content for the sake of creating content. Everything that you create needs to add value for your community and it needs to be a part of The Five, your five focus areas for content. This isn’t as tough as it may seem.

Here’s the good news: Each tweet you send, each link you share on Facebook, each photo you post to Instagram, and each video you share on TikTok is a piece of content. If you have a podcast, you can re-purpose it by slicing and dicing audio clips, create memes of important quotes within the episode, use your show notes to create blog posts, and record not just audio, but video to create for YouTube. You can also ask your community to create their own content around their vision and use for what you do. Look around. There are a ton of aspects to your business and your life that you’ve never shared with the community you’ve created.

  1. Re-use your content with context – Use content on multiple platforms, creating multiple posts using the same words, images, videos, etc. The key thing to think about here is context, not simply cross-posting
  2. Re-purpose pillar content – Have a long-form evergreen piece of content that you can break down and re-purpose into multiple pieces of content. White papers, podcasts, videos, and webinars can be very helpful here. 
  3. Ask for user-generated content – Engage your community and have them create content for you. Your many fans and followers are definitely willing to share their ideas, create content that you ask for, or even create content for your business without anything more than an ask.
  4. Document your life – Use your daily routine and the activities of your to create content around your business. Treat your life like you’re on a reality show and share the results.

Re-Use Content Across Platforms with Context

The REASON behind your post and the value you bring to the community on THAT platform make up your context. Also, your content can’t be about your calls to action. It should be about adding value to your community. With all this in mind, you can’t increase your content creation by simply cross-posting your Instagram photos to Facebook, which they’ve made super easy to do with only a slide of the switch. Your community on each platform expects something different from you, because they interact with you on THAT platform, not to be a part of a marketing effort. The key is to treat each post as an individual piece of content and craft it as such. You’re reaching out to two or three different audiences on each of the platforms you share it, so you need to consider each of them differently.

There is a TON of content out there, waiting to be consumed. So, you have to be great to reach people where they are and engage them. So, DEFINITELY post that photo across every platform you use, but only do so if you can offer something different to each audience that consumes it.

Re-Purpose Pillar Content

It’s easier to re-purpose content and make derivative pieces when you have a pillar content piece to draw from. A podcast episode, white paper, keynote address, meeting notes, and instructional videos can all turn into several other pieces of content aside from their initial purpose when published. It could be all of these can be broken up into 3-4 blog posts on your website. You can then slice them up further using some of the ideas we outlined earlier in the episode to create even more content for social. This content on social media will drive your existing community toward your other work, and you’ll be able to deepen your already-existing connection with those that carry over. 

Engage Your Community for User-Generated Content

Take some of the pressure off by getting your community to create content for you. Whether video, photo, or written work, featuring user-generated content will not only ease your mind about creating enough content, featuring how your community uses your product or service will highlight them. Reach out to your customers to create content for you, based on how they interact with what you do. Your team is second, only to you, in being an expert in what you do, and they may have helpful tips, hacks, or suggestions to make what you do even better for your clients. Focus some of your user-generated content on the people you do business with. This is an easy way to engage your community, both internally and externally, to make content for you. Sounds like a win-win.

Document Your Life

It may not seem like it right now, but by the end of this episode, inspiration will spark you to realize how interesting you are and how interesting what you do is to other people. We love to look at what others do, think, and surround themselves with when it’s not like us or obvious to us. Right now, you could probably create 100 pieces of content based on your view, your desk set up, the tools you use and how you use them, and your calendar. 

Like the environment you find boring, your process may seem to be as well, but there will be an audience ready to get a glimpse of how something works or how you get from raw materials to finished product.

We come to care about those we know. Even if we’ve never met, we want to know about the people we interact with. 

Documenting is easier than creating, and it’s just as interesting.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 37 – Interview with St. PetersBARK!’s Krista Schmidt

“You Are What You Eat… For Our Pets as Well”

With so many options for feeding our pets, enriching their lives with a quality food that can promote good health, Krista Schmidt seeks to share natural pet foods with the pet community of Saint Petersburg. She created St. PetersBARK!, a pet market offering a full-scale selection of healthy dog and cat provisions paired with incredible customer service. Today, the pet market is packed with hand-selected natural food (whether raw, kibble, canned, or freeze-dried), treats from local vendors, and pet accessories. 

In this episode of Hustleburg, you’ll hear how Krista went “city shopping” in Florida to find the best place to start her business. Saint Petersburg’s small business-friendly environment and vibrant pet community drew her, and she launched St. PetersBARK! in 2015 after a year of making all-natural dog treats in her home. 

Passion for the health of our pets also includes hosting a low-cost veterinary clinic, nail trims, and non-anesthetic dental cleanings on a regular basis. 

Passion for their customers includes an annual BARK!toberfest Customer Appreciation Event, expanded to be three days in 2020 to ensure a COVID-safer experience, October 9-11. This Facebook event offers even more information about this year’s event.

Feed Your Pets Well

Connect with St. PetersBARK! to ensure you serve your pets the best foods to help with a long and loving life:

Website
Shop Their Online Store
Facebook
Instagram
YouTube
727-217-5366

Hear Krista Schmidt from St. PetersBARK! on Hustleburg

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 36 – Answering Your Podcasting Questions, Part 3 – Being a Guest

This episode is a Q&A episode with questions from you about podcasting. In Episode 32, Brett asked for questions and you delivered. The first podcast Q&A episode focused on how a podcast could help your business. The second podcast Q&A episode centered around podcast monetization. In this episode, we will answer questions about being a guest on a podcast with a pretty substantial step-by-step guide to get you behind the microphone.

How Can I Find Podcasts Looking for Guests?

Just about any podcast that has interviews or panels as a part of their show is looking for guests. First, you’ll need to find relevant podcasts where you can add value for the audience. Start with “The Five,” the five areas of focus for your content to begin your search for relevancy. 

I would start by going through Apple’s Podcast Directory by category to identify potential shows for you to appear on. Additionally, utilize Apple’s Podcast Directory to search for specific keywords that make up “The Five” for you. Next, turn to Google. You should be able to find plenty of shows here as well by typing podcast+ one of your five focus areas.

Take a look at influencers in your industry and in “The Five” to scout the media appearances they have done. The disconnect between podcast hosts and potential podcast guests is large enough that there are several podcast matching services who aim to connect podcasts and guests. 

You identified a bunch of possibilities. Now, it’s time to see how relevant they are to your intended audience from the list of podcasts that you identified. A few bits of information will give you a better look at whether they should remain on your list going forward. You may also discover that their show’s contact e-mail address is hard to find.

How Do I Pitch Myself as a Guest?

Now that you’ve identified all the podcasts that are appropriate for you… Be prepared to be rejected a lot. Also be prepared to not hear back from a lot of podcasts. Before you do anything further, listen to at least one episode of the podcast that includes an interview or a panel. Prepare a one-sheet as an introduction to the podcast host(s) and producers about you. The easiest part of getting booked is reaching out, because you’ve already researched the podcast and prepared your one-sheet for their viewing. Have a follow-up e-mail ready that is different from your initial contact, but offers more value with you as a guest. You’ll be on a podcast in no time.

How Can I Make the Most of my Guest Appearance?

Congratulations! You’re booked to appear on a podcast. Now what?

If you followed what I outlined in the previous question, you have already listened to an episode of their podcast to get a general feel for the show, its format, and how interviews fit. The best way to prepare for an awesome interview is to ask what to expect. Also, you should ask for a question pool that they intend to use in the interview. 

Use this information to prepare notes and figure out how to tie it all together with “The Five” or a call to action in the interview, both contextual and in closing. As part of your preparation, you should create an offer to add value for each listener that you can refer to in the interview naturally, as well as provide to the podcast audience in the show notes. In the same vein, almost every podcast host will give you the opportunity to promote yourself toward the end of the interview, so preparing a call to action for that closing is as important as your contextual one. 

You should arrive several minutes early to the in-person or virtual meeting to record, so that you can get your bearings before jumping into the show. Finally, before you sit down to conduct the interview, take a few moments to relax, breathe, and look over your notes one last time.

The Interview Went Well, Now What?

You really knocked it out of the park with your interview! Now that the interview wrapped, you want people to listen to what you had to say, right? Often, you can ask the podcast host or producer how they promote each episode of the podcast and what that process is like: what platforms they use, when promotion for an upcoming episode begins, and how long it typically runs after each show publishes. A day or two before you expect their promotional efforts to begin, you should share a post on a shared social media outlet, tagging or mentioning them in a post about how excited you are for your upcoming appearance or how much fun you had recording it. For each social media outlet, your efforts are better spent directly sharing their post talking about you, rather than creating your own content about it.

If you look back fondly on your experience, definitely connect future guests with the podcast team. Believe it or not, podcast creators talk among each other, so speak fondly of your experience or don’t mention it at all.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 35 – Interview with Apex Care Pharmacy’s Dr. Nirav Mehta

“I Saw That There is a Need for Patient Education”

After seeing his uncle’s pharmacy thrive in India, Dr. Nirav Mehta set out to make sure his pharmacy patients have all the information about what they’re taking, possible side effects, and any potential interactions from prescriptions across their health network. With a goal of being St. Pete’s hometown pharmacy, Dr. Mehta works to stand out from the other pharmacies in town. He and his team work to make patients feel welcome, appreciated, and informed about their medicines.

In this episode of Hustleburg, you’ll hear it all from him. As we saw with other professional service providers, like Dr. Jenna Elwart, business education isn’t a part of their training, which focuses more on the rigors of treating their patients. Working hard to differentiate his pharmacy and providing the care his patients need drives Dr. Mehta’s thriving business here in Saint Petersburg.

Fill Your Prescriptions with Apex Care Pharmacy

Connect with Apex Care Pharmacy to make sure you are fully informed by the neighborhood pharmacist about your medication:

Website
Facebook
727-800-9118

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 34 – Answering Your Podcasting Questions, Part 2

This episode is a Q&A episode with questions from you about podcasting. In Episode 32, Brett asked for questions and you delivered. The first podcast Q&A episode focused on how a podcast could help your business, how you can use it as pillar content for all the content you create for your brand, and a bit of discussion about video podcasts vs. audio only.

Can You Make Money From Podcasting?

Short answer, yes. You absolutely can make money podcasting, but it takes time. Basically, it comes down to success and popularity for your podcast. You need to have a “flexible plan,” that defines how you will build and serve a community by focusing on topics at the intersection of your expertise and their interest.

You will also need to consider the format of your podcast, which includes presentation, frequency, and runtime. Will your podcast be hosted by you, solo? Will you have guest hosts for a conversation? Will you interview other people? Planning your podcast will also determine a frequency that best serves that intended audience. Whether daily, weekly, biweekly, or monthly, your podcast episodes must come out when you say they will. In addition to planning the frequency, you’ll probably need to establish a general runtime. This can vary from a very short (and usually very frequent) episode length of just a few minutes to ridiculously long-form episodes that last hours.

Like in life, there is no overnight success in podcasting. Even celebrities new to the medium need to prove that they can produce episodes consistently. 

How Do You Make Money Podcasting?

The most prevalent revenue method for free podcasts are to include advertisements and sponsorships into the content of the show. Ads aren’t going away anytime soon, because they benefit creators of all size, though it benefits the more popular creators than the smaller ones. Podcast patrons are probably the higher revenue option than advertising for creators that are smaller in size. People like to exhibit who they are through what they like, and merchandise for a podcast is no different than a band or tv show. In other episodes of the podcast and on social media, I’ve pointed to the exclusive deals inked by Spotify a lot. Finally, joining a network is another way to make money through podcasting.

What’s the Difference Between Open, Closed, and Free Podcasts?

Free podcasts are pretty self-explanatory. It doesn’t cost anything monetary to listen to them, and they are the largest type of podcast, because of how easily distributed digital audio content is and has been. Anyone can publish or listen to an open podcast. They are based on and distributed through RSS technology. The Michelle Obama Podcast, the Joe Rogan Experience, and others that are Spotify exclusives are closed podcasts.

How Do You Distribute Your Podcast?

Today, distributing a podcast is much easier than it used to be. Often, the hosting service you’ve chosen for your podcast does the heavy lifting by creating the RSS feeds, pushing them to the various outlets. Setting up for the major players like Apple Podcasts, Google Podcasts, and Spotify are only a couple mouse clicks and a copy and paste away. Once you set up to have the feeds distributed to the various apps and platforms, nothing else is required on your part. With each new episode, a podcast creator shares by adding the episode to the feed.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 33 – Interview with Pop Goes the Waffle’s Sara Fludd

“I Don’t Have to Have All the Answers”

Three years into Pop Goes the Waffle, Sara Fludd is making all the right moves to build her waffle empire here in Saint Petersburg. From how perfecting recipes to using the early days to conduct market research to best know her customers, she’s worked to build a wholesale operation, get the food truck up and running, and grow her brand. 

In this episode of Hustleburg, you’ll hear it all from her. Whether adapting to new circumstances or finding the answer to a problem, she shares how to adapt when things don’t go as planned, find the right people to know how to help, and help others find their way, even in the chaos and uncertainty of 2020. Regardless of the obstacles, Pop Goes the Waffle is thriving.

Get A Taste

Ready to meet Blossom (the truck) and Sara? Here are the three events we talked about in the interview:

Pop Goes the Waffle

Connect with Pop Goes the Waffle to make sure you don’t miss out on any liege waffles, waffle pops, or the ultra-rare shrimp and grits waffles:
Website
Facebook
Instagram
Twitter

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 32 – Answering Your Podcasting Questions

In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about how to use a podcast to help you build a community around your business. 

A Little Podcast History

Podcasting has been around for a while, serving as a way to democratize the audio medium for each of us. They reach back to the 1980s, but it was Apple’s introduction of them to iTunes in 2005 that helped to kickstart the beginning of their popularity. NPR is one of the most popular podcast publishers of all time with the smash podcast hits This American Life, publishing weekly since 2006, and the top downloaded podcast of all time, Serial.

The biggest hurdle for most people is answering “how do I listen?” Phone makers have made it REALLY easy of late to just jump right into listening with either Apple Podcasts or Google Podcasts. With hopes of being a disruptor, Spotify has jumped into the podcast world with quite a splash, launching podcasts within its streaming app and gobbling up exclusive content. There are plenty of other podcast players out there to match just about any tastes for layout, features, etc.

How Can Creating and Publishing a Podcast Help My Business?

First, you have the ability to share your knowledge and expertise by shedding a light on your business and give insight into your industry. A podcast can also help your brand or business by creating connections to others within your industry. You’re also reaching people already interested in your industry and business with your show, acting as a reminder of who you are and what you do. Finally, for a brand or business that’s creating content around themselves, a podcast gives you long-form content that you can use as a pillar for a lot of other content you create.

Why Are Podcasts a Great Way to Create Content for Your Business?

By having something like a podcast serve as long-form pillar content for your brand, you achieve two big things. First, a library of searchable content that stands out for people to find you. Next, a podcast serves to be a terrific way to re-use and re-purpose content for other media by using the podcast to be sliced and diced without having to create more content. You can create articles, videos, quotes, and micro-blogs from the larger pillar content created for the podcast to be used across all the platforms.

Should Podcasts be Audio-Only? Or Should They Have Video?

Remember that you are creating content for your community, so consider their preferences first. Will you add value by creating a video podcast? 

What Equipment Should I Use? What Programs Should I Use to Edit?

To start, go as cheaply as possible. You aren’t in the business of podcasting. You’re starting a podcast to complement your brand or business. First, you’ll need a way to record audio, and that often means getting a microphone. You could also try starting out with just your smartphone. If you choose to edit your audio on a computer, you can find free audio editing software online, Audacity being the most prominent solution. Finally, you’ll need a host for your podcast. Spotify-owned Anchor is pretty robust for a free hosting solution. We use Podbean. The most important thing to remember is that you should be focusing more on the content you’re creating for your community than anything you do to dress it up.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 31 – Interview with Ace High Printing’s Rick Herbert

“It was literally trial by fire.”

It isn’t every day that you meet a business owner that fell into their line of work. In this episode of Hustleburg, you’ll hear from Rick Herbert, owner of Ace High Printing, about how he went from doing freelance computer networking for a print shop to managing the place in three weeks. He hasn’t looked back and has spent the last 16 years building and growing a successful printing operation. 

You may remember Rick from the St. Pete: OPEN for Business chats back in April, where he talked about helping fellow small businesses cope with and survive the uncertainty amid the economic shutdowns. In this expanded conversation, we talk about how he found a niche not being served well and grew it into a thriving business.

Ace High Printing

Make Ace High Printing your one-stop shop for all your printing needs:
Website
Facebook
Instagram
Twitter

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 30.5 – Bonus Episode Interview with Techie Leadership Podcast

First, many apologies that there isn’t a local business interview for you this week. Things didn’t work out with the timing for a few potential guests to have a regular episode for today’s publication.

Luckily, there is an interview with the Techie Leadership Podcast from a few weeks ago that we have as a bonus episode today, like the substitute teacher wheeling in the cart with a TV and VCR.

This interview was quite a bit of fun, stepping a little bit outside the marketing space and talking about leadership and the entrepreneurial opportunities the pandemic has provided. Andrei Crudu was very gracious in allowing us to use the audio for this bonus episode.

The Techie Leadership show notes for this episode: 

In this episode you can hear Brett Bittner and Andrei talk about the importance of clear goals, aligning activities, goals and strategies and how great opportunity is oftentimes birth in times of great adversity.

Some value points you can expect:

It’s never too late to educate yourself

Adversity creates opportunity

Aligning activities, goals and strategies

Impacted by vision and driven by purpose

Setting clear mission statements

Book Recommendations:

How to Win Friends & Influence People

Brett is the author of:

N/A

You can reach out to Brett on:

linkedin

website

P.s: Only if you really really want to, and if you really really insist, you can donate on patreon: https://www.patreon.com/techieleadership

Please enjoy our show!

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 30 – Answering Your Questions About Ideal Engagement

In this Q&A episode of the Hustleburg podcast, Brett answers listener questions in a “how-to” to have ideal engagement on any social media platform. This three-week learning series is available to you here. 

Week 1 – Fixing Your Feed to Serve You

Stop posting content on this platform. On the first day of Week 1, go through your connections, friends, pages, accounts, groups, and hashtags to UNFOLLOW/UNFRIEND/DISCONNECT all the users of the platform that don’t add value for you. Explore the connections from those that do add value to you.

Indicate an interest in the creators that show up in the “new” content you see by simply tapping or clicking “like” on the posts that give you even the slightest bit of value.

Simply “like” them. 

Week 2 – React with Context and Comment with Gratitude

Instead of simply “liking” posts from the creators you receive value from, choose to react with context, where applicable, or comment with gratitude. Add the practice of reacting with context on the platforms that offer the option. For the social media outlets that simply have a “like” or “favorite” option (Twitter, Instagram, TikTok, and YouTube), continue to like or favorite the post. Then, take a moment to offer a brief comment or reply that offers the creator context around WHY you appreciated it.

Week 3 – Adding Valuable Comments

This is the time to actively participate in the conversation that is social media. Their valuable content starts a conversation, and you are responsible to offer relevant, contextual, and valuable comments in response. Also, re-share that valuable content with your community, using what you would have commented as your commentary for the re-share.

We wanted to completely overhaul how you interact on social media.

  • In Week 1, we focused on overhauling your feed to serve you valuable content that you can engage with. This set up the platform to work for you, instead of continuing to serve the same stuff that wasn’t helpful.
  • In Week 2, we continued training that algorithm and added the contextual reactions and gratitude. By focusing on context, you not only prepare for better interactions, but you also consider how it fits into your content strategy and which platform would be best to showcase it.
  • Finally, in Week 3, we started sharing others’ valuable content that fit into “The Five,” so that you include it in your content creation and engagement going forward.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.