In this Q&A episode of the Hustleburg podcast, Brett answers listener questions in a “how-to” to have ideal engagement on any social media platform. This three-week learning series is available to you here.
Week 1 – Fixing Your Feed to Serve You
Stop posting content on this platform. On the first day of Week 1, go through your connections, friends, pages, accounts, groups, and hashtags to UNFOLLOW/UNFRIEND/DISCONNECT all the users of the platform that don’t add value for you. Explore the connections from those that do add value to you.
Indicate an interest in the creators that show up in the “new” content you see by simply tapping or clicking “like” on the posts that give you even the slightest bit of value.
Simply “like” them.
Week 2 – React with Context and Comment with Gratitude
Instead of simply “liking” posts from the creators you receive value from, choose to react with context, where applicable, or comment with gratitude. Add the practice of reacting with context on the platforms that offer the option. For the social media outlets that simply have a “like” or “favorite” option (Twitter, Instagram, TikTok, and YouTube), continue to like or favorite the post. Then, take a moment to offer a brief comment or reply that offers the creator context around WHY you appreciated it.
Week 3 – Adding Valuable Comments
This is the time to actively participate in the conversation that is social media. Their valuable content starts a conversation, and you are responsible to offer relevant, contextual, and valuable comments in response. Also, re-share that valuable content with your community, using what you would have commented as your commentary for the re-share.
We wanted to completely overhaul how you interact on social media.
- In Week 1, we focused on overhauling your feed to serve you valuable content that you can engage with. This set up the platform to work for you, instead of continuing to serve the same stuff that wasn’t helpful.
- In Week 2, we continued training that algorithm and added the contextual reactions and gratitude. By focusing on context, you not only prepare for better interactions, but you also consider how it fits into your content strategy and which platform would be best to showcase it.
- Finally, in Week 3, we started sharing others’ valuable content that fit into “The Five,” so that you include it in your content creation and engagement going forward.
Get Engagement Training in Your Inbox Now
If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.
Find out more about Beyond Your Side Hustle here:
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