The most popular question we receive, no matter which social media platform, centers around producing content. We are constantly asked, “What should I post about?” To help, we’ve created the five areas of focus for all of your social media content:
- The main thing that you do. This is content centered around how you add value to the world at large, and specifically to your community. This helps you establish yourself as an expert in doing YOUR thing. This should be the focus of about 40% of your content. This doesn’t mean that you should post 40% of your content focused on YOU. It means that you should focus 40% of your content on the topic that is the pillar of your business.
- Something related to your “main thing.” This related topic bolsters your expertise in your main focus topic and highlights that you aren’t singularly focused on just one aspect of the business. This content should make up about 20% of what you post. Again, this is a topic that you are posting about, not something about your business’s offering in that area.
- Something else related to that “main thing.” Another related topic will further bolster your expertise to those who find you. With this third business topic, you have a base for 80% of your content. Remember, this isn’t 80% of the content you create about YOU, it’s 80% of the content you create about this topic.
- Something that is interesting to YOU, but is NOT directly related to your business. Yes, you should post content that isn’t directly related to any of the other topics you’re already creating content about that was outlined above. You’ll do this to offer some personality to your business online. Otherwise, you appear robotic and uninteresting. To offer an example of this type of content, you can share and create about where you went to college, where you are from originally/if you’re a native of your community, a sports team you support, or hobby you enjoy. This should not monopolize your content, making up only about 10% of what you share.
- Something else that is interesting to YOU. This should be another interesting topic to YOU, yet something that is not directly related to your business topics. You’re furthering yourself from robotic and flat. This should be about 10% of the content that you share. Often, this can be your family, faith, or your volunteer work to offer a few more examples.
That should be a good place to start for your upcoming posts to social media, keeping in mind that you may want to change it up a bit depending on the platform you’re using.