As we start to close the book on 2020, it seemed like an opportunity to share some of the most valuable Q&A segments that resulted from your questions this year.
Why Is So Important!
Every entrepreneur should be able to point to their mission to know how to best serve their customer and operate their business. Without this guiding star, it’s easy for your business ship to be rudderless. In this part of Episode 2, Brett shares his why, as well as why that question is so important.
There is No Such Thing As Too Much Content
This derived from a question asking how much is too much when it comes to content in Episode 8. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform.
Kindness Is Free And Can Kill Your Competition
In Episode 40, Brett shared one of the greatest ways to differentiate your business from others in your industry, and it’s free. What if I told you that there is one thing that you can focus on in your business that will set you apart from everyone else in your industry, make you the talk of the town, and make your brand such that you get the best customers to join your community? No matter what business you’re in, if you focus on kindness in every interaction you will have an amazing advantage that can’t be surpassed or undercut. When you focus on kindness, you add so much value in every interaction that the rest of your brand identity and reputation dovetail around it.
The best part? Kindness is free.
Don’t let that price tag fool you about the value of it.
Make Social Media Work FOR You
In the first week of a three-week strategy to lead you to ideal engagement for your business, Episode 30 begins with this game-changer to force the social media platforms work for you, instead of using you for their own purposes.
Here’s how to start: Stop posting content on this platform. On the first day of Week 1, go through your connections, friends, pages, accounts, groups, and hashtags to UNFOLLOW/UNFRIEND/DISCONNECT all the users of the platform that don’t add value for you. Explore the connections from those that do add value to you.
Indicate an interest in the creators that show up in the “new” content you see by simply tapping or clicking “like” on the posts that give you even the slightest bit of value.
Simply “like” them.
Get Engagement Training in Your Inbox Now
If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
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