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Tag: Hustleburg

Hustleburg Episode 35 – Interview with Apex Care Pharmacy’s Dr. Nirav Mehta

“I Saw That There is a Need for Patient Education”

After seeing his uncle’s pharmacy thrive in India, Dr. Nirav Mehta set out to make sure his pharmacy patients have all the information about what they’re taking, possible side effects, and any potential interactions from prescriptions across their health network. With a goal of being St. Pete’s hometown pharmacy, Dr. Mehta works to stand out from the other pharmacies in town. He and his team work to make patients feel welcome, appreciated, and informed about their medicines.

In this episode of Hustleburg, you’ll hear it all from him. As we saw with other professional service providers, like Dr. Jenna Elwart, business education isn’t a part of their training, which focuses more on the rigors of treating their patients. Working hard to differentiate his pharmacy and providing the care his patients need drives Dr. Mehta’s thriving business here in Saint Petersburg.

Fill Your Prescriptions with Apex Care Pharmacy

Connect with Apex Care Pharmacy to make sure you are fully informed by the neighborhood pharmacist about your medication:

Website
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727-800-9118

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
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Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Create Pillar Content for Your Business with a Podcast

By having a podcast serve as long-form pillar content for your brand, you achieve two big things.

What Your Pillar Content Does

  1. You create a library of searchable content that stands out when people look for you and in your industry. If they are not a part of your community already, they will be looking for an expert to answer questions in your industry. You are that expert.
  2. When creating content around your brand, a podcast serves as a terrific way to re-use and re-purpose content for other use, by slicing, dicing, and re-packaging the podcast content and using it elsewhere without having to create more content. 

Re-Purpose Content

A 20 minute podcast episode turns into several other pieces of content aside from the audio you publish. It can serve as 3-4 blog posts on your website by transcribing (or using your pre-written notes). Think about how much time you save by editing your spoken word to become a blog post, rather than writing, re-writing, editing, and publishing new, original, written content into a blog post. 

Also, utilize your laptop or smartphone camera to record video yourself recording your podcast episode to upload to YouTube to capture those who are interested in the visual as well as the audio of your podcast content. It also offers a way to passively consume the audio on their computer while they utilize other tabs in their browser or applications as they work. It’s an easy way to share video content with minimal editing, only requiring a cut here and there and uploading to YouTube. You then create a channel on the second largest search engine in the world for your business. Having that search engine working for you is pretty handy when you consider that Google also owns YouTube and will be able to index your video for relevant Google searches. 

Social Media Use

Take short video clips from your podcast, whether your recorded video or “audiograms” to share to Facebook, Instagram, TikTok, Twitter, and LinkedIn to promote your show, share video content highly-valued by those platforms, and share smaller bites of your expertise with your community. That content will also drive your existing community toward your podcast, and you’ll be able to deepen your already existing connection with those that carry over . 

In addition to the audio and video that you re-purpose in smaller pieces, you can also create memes for those same platforms with quotes, as well as offer text excerpts from the body of your podcast to your community across platforms. This creates a TON of content from a single podcast episode without minimal extra effort. 

This is how we are able to create so much around Beyond Your Side Hustle, creating articles, videos, quotes, and micro-blogs from the larger pillar content created for the podcast. We also record video YouTube publication to answer each question answered thus far on the Q&A episodes.

There is a lot of potential content created from a single episode of Hustleburg, and it’s replicable for your podcast. 

Hustleburg Episode 34 – Answering Your Podcasting Questions, Part 2

This episode is a Q&A episode with questions from you about podcasting. In Episode 32, Brett asked for questions and you delivered. The first podcast Q&A episode focused on how a podcast could help your business, how you can use it as pillar content for all the content you create for your brand, and a bit of discussion about video podcasts vs. audio only.

Can You Make Money From Podcasting?

Short answer, yes. You absolutely can make money podcasting, but it takes time. Basically, it comes down to success and popularity for your podcast. You need to have a “flexible plan,” that defines how you will build and serve a community by focusing on topics at the intersection of your expertise and their interest.

You will also need to consider the format of your podcast, which includes presentation, frequency, and runtime. Will your podcast be hosted by you, solo? Will you have guest hosts for a conversation? Will you interview other people? Planning your podcast will also determine a frequency that best serves that intended audience. Whether daily, weekly, biweekly, or monthly, your podcast episodes must come out when you say they will. In addition to planning the frequency, you’ll probably need to establish a general runtime. This can vary from a very short (and usually very frequent) episode length of just a few minutes to ridiculously long-form episodes that last hours.

Like in life, there is no overnight success in podcasting. Even celebrities new to the medium need to prove that they can produce episodes consistently. 

How Do You Make Money Podcasting?

The most prevalent revenue method for free podcasts are to include advertisements and sponsorships into the content of the show. Ads aren’t going away anytime soon, because they benefit creators of all size, though it benefits the more popular creators than the smaller ones. Podcast patrons are probably the higher revenue option than advertising for creators that are smaller in size. People like to exhibit who they are through what they like, and merchandise for a podcast is no different than a band or tv show. In other episodes of the podcast and on social media, I’ve pointed to the exclusive deals inked by Spotify a lot. Finally, joining a network is another way to make money through podcasting.

What’s the Difference Between Open, Closed, and Free Podcasts?

Free podcasts are pretty self-explanatory. It doesn’t cost anything monetary to listen to them, and they are the largest type of podcast, because of how easily distributed digital audio content is and has been. Anyone can publish or listen to an open podcast. They are based on and distributed through RSS technology. The Michelle Obama Podcast, the Joe Rogan Experience, and others that are Spotify exclusives are closed podcasts.

How Do You Distribute Your Podcast?

Today, distributing a podcast is much easier than it used to be. Often, the hosting service you’ve chosen for your podcast does the heavy lifting by creating the RSS feeds, pushing them to the various outlets. Setting up for the major players like Apple Podcasts, Google Podcasts, and Spotify are only a couple mouse clicks and a copy and paste away. Once you set up to have the feeds distributed to the various apps and platforms, nothing else is required on your part. With each new episode, a podcast creator shares by adding the episode to the feed.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 33 – Interview with Pop Goes the Waffle’s Sara Fludd

“I Don’t Have to Have All the Answers”

Three years into Pop Goes the Waffle, Sara Fludd is making all the right moves to build her waffle empire here in Saint Petersburg. From how perfecting recipes to using the early days to conduct market research to best know her customers, she’s worked to build a wholesale operation, get the food truck up and running, and grow her brand. 

In this episode of Hustleburg, you’ll hear it all from her. Whether adapting to new circumstances or finding the answer to a problem, she shares how to adapt when things don’t go as planned, find the right people to know how to help, and help others find their way, even in the chaos and uncertainty of 2020. Regardless of the obstacles, Pop Goes the Waffle is thriving.

Get A Taste

Ready to meet Blossom (the truck) and Sara? Here are the three events we talked about in the interview:

Pop Goes the Waffle

Connect with Pop Goes the Waffle to make sure you don’t miss out on any liege waffles, waffle pops, or the ultra-rare shrimp and grits waffles:
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Facebook
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Twitter

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 32 – Answering Your Podcasting Questions

In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about how to use a podcast to help you build a community around your business. 

A Little Podcast History

Podcasting has been around for a while, serving as a way to democratize the audio medium for each of us. They reach back to the 1980s, but it was Apple’s introduction of them to iTunes in 2005 that helped to kickstart the beginning of their popularity. NPR is one of the most popular podcast publishers of all time with the smash podcast hits This American Life, publishing weekly since 2006, and the top downloaded podcast of all time, Serial.

The biggest hurdle for most people is answering “how do I listen?” Phone makers have made it REALLY easy of late to just jump right into listening with either Apple Podcasts or Google Podcasts. With hopes of being a disruptor, Spotify has jumped into the podcast world with quite a splash, launching podcasts within its streaming app and gobbling up exclusive content. There are plenty of other podcast players out there to match just about any tastes for layout, features, etc.

How Can Creating and Publishing a Podcast Help My Business?

First, you have the ability to share your knowledge and expertise by shedding a light on your business and give insight into your industry. A podcast can also help your brand or business by creating connections to others within your industry. You’re also reaching people already interested in your industry and business with your show, acting as a reminder of who you are and what you do. Finally, for a brand or business that’s creating content around themselves, a podcast gives you long-form content that you can use as a pillar for a lot of other content you create.

Why Are Podcasts a Great Way to Create Content for Your Business?

By having something like a podcast serve as long-form pillar content for your brand, you achieve two big things. First, a library of searchable content that stands out for people to find you. Next, a podcast serves to be a terrific way to re-use and re-purpose content for other media by using the podcast to be sliced and diced without having to create more content. You can create articles, videos, quotes, and micro-blogs from the larger pillar content created for the podcast to be used across all the platforms.

Should Podcasts be Audio-Only? Or Should They Have Video?

Remember that you are creating content for your community, so consider their preferences first. Will you add value by creating a video podcast? 

What Equipment Should I Use? What Programs Should I Use to Edit?

To start, go as cheaply as possible. You aren’t in the business of podcasting. You’re starting a podcast to complement your brand or business. First, you’ll need a way to record audio, and that often means getting a microphone. You could also try starting out with just your smartphone. If you choose to edit your audio on a computer, you can find free audio editing software online, Audacity being the most prominent solution. Finally, you’ll need a host for your podcast. Spotify-owned Anchor is pretty robust for a free hosting solution. We use Podbean. The most important thing to remember is that you should be focusing more on the content you’re creating for your community than anything you do to dress it up.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 31 – Interview with Ace High Printing’s Rick Herbert

“It was literally trial by fire.”

It isn’t every day that you meet a business owner that fell into their line of work. In this episode of Hustleburg, you’ll hear from Rick Herbert, owner of Ace High Printing, about how he went from doing freelance computer networking for a print shop to managing the place in three weeks. He hasn’t looked back and has spent the last 16 years building and growing a successful printing operation. 

You may remember Rick from the St. Pete: OPEN for Business chats back in April, where he talked about helping fellow small businesses cope with and survive the uncertainty amid the economic shutdowns. In this expanded conversation, we talk about how he found a niche not being served well and grew it into a thriving business.

Ace High Printing

Make Ace High Printing your one-stop shop for all your printing needs:
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Facebook
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Twitter

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 30.5 – Bonus Episode Interview with Techie Leadership Podcast

First, many apologies that there isn’t a local business interview for you this week. Things didn’t work out with the timing for a few potential guests to have a regular episode for today’s publication.

Luckily, there is an interview with the Techie Leadership Podcast from a few weeks ago that we have as a bonus episode today, like the substitute teacher wheeling in the cart with a TV and VCR.

This interview was quite a bit of fun, stepping a little bit outside the marketing space and talking about leadership and the entrepreneurial opportunities the pandemic has provided. Andrei Crudu was very gracious in allowing us to use the audio for this bonus episode.

The Techie Leadership show notes for this episode: 

In this episode you can hear Brett Bittner and Andrei talk about the importance of clear goals, aligning activities, goals and strategies and how great opportunity is oftentimes birth in times of great adversity.

Some value points you can expect:

It’s never too late to educate yourself

Adversity creates opportunity

Aligning activities, goals and strategies

Impacted by vision and driven by purpose

Setting clear mission statements

Book Recommendations:

How to Win Friends & Influence People

Brett is the author of:

N/A

You can reach out to Brett on:

linkedin

website

P.s: Only if you really really want to, and if you really really insist, you can donate on patreon: https://www.patreon.com/techieleadership

Please enjoy our show!

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 29 – Interview with Banyan Bookkeeping’s Sara Evans

“I Realized I Could Start My Own Business Helping Small Businesses”

Always a helper, Banyan Bookkeeping‘s Sara Evans found herself needing a refreshed sense of purpose after an 18-year career in social work. After intense scrutiny, she started her own bookkeeping services business, helping other small businesses focus on what they specialize in, instead of something they want nothing to do with. While it may be tedious work, Sara’s focus is to help your business by letting you get back to the part of the business that you love. 

You may remember Sara from a bonus episode back in April, featuring the audio of the St. Pete: OPEN for Business chats. In this expanded conversation, she shares her affinity for working with “the trades,” and helping them get to the important work of plumbing or HVAC repair, rather than spending hours scouring Quickbooks. 

Banyan Bookkeeping Services, LLC

Get Back to the Part of the Business You Love:

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Facebook
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LinkedIn

Subscribe, Rate, Review

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 27 – Interview with Green Book Tampa Bay’s Joshua Bean and Hillary Van Dyke

“Intentionality of Where You’re Spending Your Money”

With no larger spotlight on issues important to the black community in history, Joshua Bean and Hillary Van Dyke have seen unprecedented growth and attention for their socialpreneurial venture, Green Book Tampa Bay. As a resource of African-American cultural sites, black artists, and black-owned businesses in Pinellas and Hillsborough counties, Green Book Tampa Bay works to assure the economic vitality of the black community. Their hope is that the Green Book of Tampa Bay serves as a mobile travel guide, becoming the first stop for any service that you need.

In our conversation, Joshua and Hillary share with Brett the importance of their “passion project,” their passion for achieving equity for all black people in Tampa Bay, and where they look to take this endeavor.

Green Book Tampa Bay

Be Intentional:

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Facebook
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Subscribe, Rate, Review

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 26 – Answering your Twitter Questions 2nd of 2

In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Twitter in the second of two parts. This is the eighth episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 and Episode 18 served as the two-part series on Instagram, Episode 20 and Episode 22 answered your questions about LinkedIn, and Episode 24 was the first episode focused on Twitter. 

Is Twitter Considered a More “Casual” Platform?

Because of the demo and psychographics of Twitter and the formerly exceptionally short 140 character limit, the language and tone on Twitter tend to be more casual than other platforms. The character limitation led to many innovations in the brevity game, like URL shorteners, graphic memes, and the best of them all, “Hemingwayism,” which made us better writers by forcing the exile of unnecessary words. These efforts to condense thoughts through abbreviation, image sharing, and omitting the unnecessary come across as more casual conversation on the surface. That’s a feature, not a bug.

How Do I Best Use Twitter Within the Character Limit?

The casualness of the platform, some of the lingo, and how the character limit, which changed to 280 characters in 2017, have shaped the conversations on Twitter. Adding value to the communities you create and participate in is the best way to use Twitter. For new listeners, visit The Five for an in-depth look at the five focus areas of content. You should also be looking to add value in those five areas in the content OTHERS create. 

What is the Best Way To Grow Organically on Twitter?

Find and follow relevant players in your industry and the five areas of focus and build relationships. The accounts you follow should be those who will add value to YOUR experience on the platform. Hashtags have value for their ability to direct conversations about a particular topic. Your use of them should be to add your voice to the conversation. 

How Do I Best Utilize Hashtags on Twitter?

Yes. You should absolutely use hashtags, though the reason and methods for using them probably aren’t what you think. The best and highest use of hashtags is to locate where you are able to add value for other users. You’re collaborating with others in your five focus areas to strengthen their communities as a member as well. 

What Are Your Thoughts on an “Auto DM”?

Don’t do it.

Start Marketing Your Business Online With These Three Easy Steps

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.