In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about LinkedIn in the first of two parts. This is the fifth episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 and Episode 18 served as the two-part series on Instagram, and in two weeks, Episode 22 will finalize the series on LinkedIn.
What Is the Value in LinkedIn?
LinkedIn is a way to connect professionally within your industry and to your community, and those in a B2B environment may find greater value than others due to the more professional nature of the platform’s users. Remember the organic reach of your posts on Facebook in 2011-2012? That’s the landscape of LinkedIn right now.
What Are the Keys to Successful Growth on LinkedIn?
The best way to grow is to ADD VALUE to the conversation that is social media. Before we make our first post on LinkedIn, we need to take advantage of the feature that LinkedIn does better than any other social platform… Search through the robustness of your profile. Your posts need to be within your five focus areas. They need to add value to your connections on LinkedIn. Use the top five professional news stories and conversations happening on the platform, placed every so conveniently near the top of your feed on the desktop version. These conversations, as well as your existing personal network of past and present colleagues, vendors, and partners will provide a plethora of opportunities to continue to grow organically, building YOUR community.
Should I Create a Company Page on LinkedIn?
For small business owners, I suggest using the platform’s features fully. When you have a company page, even if it’s just a placeholder until you’re ready to post from it, having a company page also gives your profile a bit more clout. When it comes to growing your company page, LinkedIn makes building a following easier than other platforms by limiting the invites to your existing connections. When it comes to advertising on the LinkedIn platform, doing so from your company page gives it more gravitas than an individual. Finally, you can use the platform to post jobs for your business on a social media platform that is frequently viewed as a souped-up jobs board.
What Types of Content Should I Post on LinkedIn?
The content you share should come from your five areas of focus. Because the connections you have on LinkedIn are a different demographic than the friends and likes you have on Facebook, you’ll need to share different things in a different context. You have a different community on LinkedIn, and you converse with them differently than you do elsewhere. More important than what you post, the conversation that is social media is more relevant on LinkedIn.
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