Saint Petersburg | Beyond Your Side Hustle

Hustleburg Episode 6 – Answering Listener Questions 2-6-20

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about branding, both in the business and personal sense.

Branding

He shares the best way to brand yourself as a student, before you even reach the workforce, especially among professions that require advanced degrees, like attorneys and doctors. These tips carry over to your personal brand beyond your education as well.

Are you concerned about changing your logo?

As your business grows, the need to grow with it and change with the times may require revisiting branding items, such as your logo. Brett shares why your logo, unless you’re a billion-dollar business that relies on being seen in a crowded field, isn’t as important as the feelings that people have about your organization.

Staying the Course

The most important aspect of how long you stick with a course of marketing efforts is whether it’s your strategy or a particular initiative. Brett breaks down how long you should stick with what you’re doing in both cases.

Extroverts vs. Introverts

While a BIG extrovert, Brett discusses how introverts can start and grow their business and get to the point where they are able to hire an extrovert to do all the “extroverted activities” of a business.

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

Top Books for the Budding Entrepreneur

We’re frequently asked, “What are some of the top books for the budding entrepreneur?” As such, here are our recommendations for someone ready to go beyond their hustle:

Start With Why b y Simon Sinek

We highly recommend beginning with Simon Sinek’s Start With Why, and we say that you should read that before anything else in the business management or leadership space. Being able to answer the “Why?” question makes so many of your decisions and helps you to define the actions that you will take. This book really lays out the case for how important that question really is.

As you’ve heard in every Hustleburg interview, I ask why someone does what they do. It’s an imperative question that will define your purpose, mission, and ultimately your business.

Building a Story Brand b y Donald Miller

The next thing that we recommend you read would be Donald Miller’s Building a Story Brand. It’s very much a must-read early on in your entrepreneurial journey, because it details how you tell the story of who you are what you do and how you’ll help your customer. When coupled with Start With Why, you see how to align your words with your mission and vision when you talk about your business and why you do it. Also, as you hang around us more this will make a lot more sense, but it also details why you should be the Genie, rather than Aladdin.

How to Win Friends and Influence People by Dale Carnegie

This book is one that everyone should read, but ESPECIALLY budding entrepreneurs, because a lot of people actually do need to heed the advice within. Dale Carnegie’s How to Win Friends and Influence People should definitely be read early on in the entrepreneurial journey. The book provides a literal guide for interacting with others and you would be surprised how many people fail at that despite having been in business for years. Even those seen as successful really do not do a good job of interacting with others.

The Power of Moments b y Chip & Dan Heath

While these are in no particular order of importance, Chip and Dan Heath’s The Power of Moments should probably be read earlier than others. This is especially the case for entrepreneurs in the service industry or with heavy and direct customer contact.

This book offers insight into some of the most powerful inspiration for creating an amazing experience for those you serve. We frequently say that marketing may get people in the door, but delighting them will keep them coming back. What you do and how you do it is essentially re-marketing your brand to your existing customers. Delighting them when they interact with you is essentially an extension of your marketing program, and it keeps them coming back and evangelizing about what you do and how you delighted them.

Good to Great by Jim Collins

This classic business study book definitely has to be on every entrepreneur’s reading list. In Good to Great, Jim Collins and his team share the stories and data about some of the best companies in history and how they became great. It even compares how they became great over peers of the time, how they became great over their competitors, and it ties together a lot of the takeaways from the other books on this list.

Listen to this list (and to hear the top podcasts for a budding entrepreneur) as part of the Hustleburg podcast by clicking here.

If you clicked any of the Amazon links for the books listed above, you likely saw they were AmazonSmile links for charity. We love Survivor’s Rupert Boneham and all he does for his community with Rupert’s Kids.

Hustleburg Episode 5 – Interview with Red Hot Tiki’s Robynne Swanson

Listen to Hustleburg

In this episode, Brett sits down with Robynne Swanson of Red Hot Tiki, a spicy gourmet market in Gulfport, just south of Saint Petersburg. With over 1500 spicy products, such as hot sauces, pepper extracts, pickled products, jams, jellies, jerky, and spicy snacks, there is surely something to attract your spicy side.

Brett and Robynne discuss her journey from the corporate world to becoming a solopreneur, running the tiki filled to the brim with hot sauce, selling in the retail space in 2020, and how she’s moving to add a direct to consumer web component to her business. They also talk about the shop’s Scorpion Shot Challenge, an activity for those ready to tackle some of the hottest peppers on earth.

Red Hot Tiki’s 🔥 Links

Find out more about Red Hot Tiki:

Website
Facebook
Instagram
Twitter

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Hustleburg Episode 4 – Answering Listener Questions 1-23-20

Listen to Hustleburg

Answering Your Marketing Questions

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner discusses where to start creating content for your business online. He talks about how to determine the most important platforms for you, the starting point when creating the content for those platforms, and where you should be posting in 2020. He also details how to listen to your audience, add value in that community, and how to present your solution to it. Finally, in response to a question from an upcoming guest, he shares how you can build your organic follows on any social media platform around your business.

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

Be a Guest on Hustleburg

Hustleburg Episode 3 – Interview with Kara Wright Photography’s Kara Wright

Photography Lessons

In this episode of the Hustleburg podcast, Brett Bittner meets with Kara Wright, photographer and owner of Kara Wright Photography. Kara Wright Photography focuses her lens on weddings, engagement shoot, and real estate photography in Saint Petersburg and Tampa, Florida.

Brett and Kara discuss her photography business in its infancy after a move from the DC area, her favorite shoots, and how exciting it is to find the perfect angle for every shoot.

Connect With Kara Wright Photography

Find out more about Kara Wright Photography:

Website
Facebook
Instagram
The Knot

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Hustleburg Episode 2 – Answering Listener Questions 1

Your Questions, Answered

In the first Q&A episode of the Hustleburg podcast, our host Brett Bittner discusses how he came to start Beyond Your Side Hustle, five books for any budding entrepreneur, five podcasts every small businessperson should be listening to, how to balance your 9-5 and your side hustle while you’re building, and what types of documentaries will help you building your business.

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

Where to Listen to Hustleburg

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Hustleburg Episode 1 – Interview with Lake Law Firm, P.A.’s Sheila Lake

Lake Law Firm, P.A. on Hustleburg

In the first episode of the Hustleburg podcast, our host Brett Bittner meets with Sheila Lake, attorney at law and owner of Lake Law Firm, P.A. Lake Law Firm focuses on property law, civil litigation, and business formation, practicing in Florida and the Middle District Court of Florida.

Brett and Sheila discuss her journey from bartender to earning her J.D. and starting her practice in Saint Petersburg, what it’s like having a law firm while also being a mom and grandmother, and her involvement in the community. They also discuss her involvement with I Support Youth, an organization teaching young people how to be educated, strong, and successful.

Find Out More

Find out more about Lake Law Firm, P. A.:

Website
Facebook
LinkedIn

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Hustleburg Preview

If you’re like me, you want to know about your community… you want to know about the people, what they do, and how they add value to your neighborhood. Sure, you can read the paper, connect on social media, or ask for recommendations, but that doesn’t always really acquaint you. Specifically, I’m curious about small businesses here in Saint Petersburg, and if you are too, I’ve got the podcast for you. It’s called Hustleburg.

What is Hustleburg?

Hustleburg is an interview-style show, inquiring with some of St. Pete’s small business owners, probing them about how they got to where they are, how they built their business, and how they’re serving our community.

If you are interested in the triumphs, the struggles, and the effort that goes into running a business? These local small businessmen and women will take you inside their business, looking at what they do each and every day.

If you got to know your local barber, shop owner, restauranteur, interior designer, or attorney, would you be more apt to “shop local,” supporting their business? Listen in to hear from those businesses and more on Hustleburg, a podcast about doing business in the ‘Burg.

Get on Hustleburg

Do you have a question about your small business? Or perhaps about how you can market your side hustle to get you out of your 9-5 and doing what you really love? Send us your question by visiting beyondyoursidehustle.com/podcastquestion, and listen for us to answer it in an upcoming episode.

Coming in January 2020, Hustleburg will be available on Apple Podcasts, Google Podcasts, Spotify, our favorite, Castbox, or whatever you use to listen to your favorite podcasts.

Music in this preview by my friend, Rhymer Educator. You can listen to his latest album, as well as his most recent single, No Fear on Spotify, Tidal, iTunes, or wherever you listen to great music.

Thanks so much for listening, and we look forward to telling you how we do business in the ‘Burg.