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Tag: podcast

Hustleburg Episode 12 – Answering Listener Questions About Facebook 3-19-20

In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Facebook in the first of two parts. This is the beginning of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 14 will be the second part of the Facebook Q&A.

How Should I Maximize My Downtime During the COVID-19 Crisis to Brand My Business on Facebook?

During the self-isolation, restricted business operations, and a lack of sporting events, we likely find ourselves with newfound downtime. That downtime can be the catalyst necessary to lay the groundwork for your brand or business online. You can use this opportunity to create your Facebook page, engage with your existing community, and create content for it as well. Don’t let the temptation to just binge Netflix stop your dream and use this time to your advantage.

My Feed Is Filled With Draining News. How Can I Fix It?

First, take a break. Unplug and regroup. Take a walk. Read for fun. When you’re ready to fix things, follow and engage with people, pages, groups, and topics that aren’t bringing you down. The algorithms show you what they think you want to see, so you have to re-engineer what it’s showing you by changing how you use the platform. The good news is that you can change what you see by changing your behavior. The better news is that recent activity and changes have more influence than past activity, so get started now by focusing on what you want to see. You find what you seek, both online and in the world.

What Are the Benefits of Creating a Group in Support of my Facebook Page?

Your page is a communication tool for those outside your community. It’s your virtual storefront. It contains basic information about your business, like your hours, your location, or your special deals. It’s a great tool for people already looking for you. It’s social media’s version of your website with a touch of your personality.

Facebook Groups present you with a unique way to build deeper relationships with your community. It’s where you have in-depth discussions, interactions, and engagement. While your page is your opportunity to build many, shallow connections, your group gives you the chance to build ocean-deep connections with fewer people. Those are the people who are committed to your business. They are or become your raving fans.

How Can I Get More 5-Star Reviews on my Facebook Page?

Giving 5-star service is the best way to receive 5-star reviews. You can also offer on a receipt, signage in store, or a follow-up communication a small token of appreciation for all reviews. With these reviews, you should directly engage with your customers, while you have their attention, asking them for their feedback. Address any issues on the spot, and no matter what they share with you, ask them to share it online, and if your Facebook page is where you want to drive them, send them there. This also applies to Yelp or Google Reviews. 

Start Marketing Your Business Online With These Three Easy Steps

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 11 – Interview with eXp Realty’s Trent Smith

In this episode, Brett talks with eXp Realty‘s Trent A. Smith, a real estate agent here in St. Pete, helping you make sense of the real estate process.

Brett and Trent discuss his tips for buying a home, selling a home, and even a bit of real estate investing. 

Buy or Sell Your Home With Trent

Connect with Trent here:

Website
Facebook
Instagram
YouTube

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 10 – Answering Listener Questions 3-5-20

Before we get started on this week’s episode, I’d like to thank the folks over at Radio St. Pete for their addition of Hustleburg to the lineup on Thursdays at 8 AM and noon, as well as the podcast archive.

Thank you for the opportunity to share with your listeners how we do business in the ‘Burg.

In this Q&A episode of the Hustleburg podcast, Brett Bittner answers listener questions about how to market your business beyond social media, favorite marketing methods, and which social media platforms you should use to market your business.

How Do I Get the Word Out About My Business Beyond Social Media?

Social media isn’t for everyone, and some small businesses want to go beyond it to bring their business to the people they wish to serve. Brett responds to the above question with that in mind. The focus for someone not using social media or going beyond their social media networks should be to network. While most people think of networking as happy hours and business card swapping, there’s far more to it than that. Each interaction with someone in your field, you should learn how you can create value for them and act on it within your network. “Connectors” are some of the best businesspeople, because they know who can help whom, how, and they work to connect the helpers.

What Is Your Favorite Marketing Method?

Being a digital marketing firm, Beyond Your Side Hustle uses and recommends using social media and content marketing to share what it is that we do. By being a content producer, whether on social media, podcasts, you get to impact people’s lives that you may never encounter in a positive way. By adding all of that value to your community, value will be added to your life in return.

Which Platforms Should I Be Using for My Business?

This is a topic broached in Episode 4 of Hustleburg, where Brett discussed the single-most-important platform (Facebook), due to its popularity and the expectation that you have a page, even if you don’t have a website and alluded to what you should also consider. Keep in mind that current popularity and forever popularity aren’t the same, and that all social media platforms “age up.” Also, make sure that you use platforms that your likely customers do and that you can tell your story in a compelling way.

Start Marketing Your Business Online With These Three Easy Steps

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 9 – Interview with FUSE Therapy’s Amanda Grozdanic

In this episode, Brett talks with FUSE Therapy‘s Amanda Grozdanic, a licensed and registered occupational therapist, working in aquatic and outpatient therapy, primarily for children with disabilities. FUSE Therapy focuses on the direct needs of the child, emphasizing nature and recreational activities to address any and all limitations.

Brett and Amanda discuss who might need occupational therapy, how she can help with sensory processing for autistic children, and what about her approach sets her apart. Her focus on aquatic recreation in the community is also discussed. A hiking day to celebrate the launch of FUSE Therapy is scheduled, weather permitting, for March 14th.

Connect Your Child With FUSE Therapy

Find out more about FUSE Therapy:

Website
Facebook
Instagram

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 8 – Answering Listener Questions 2-20-20

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about the viability of an idea, business and marketing strategy, and how much content is “too much.”

How Do You Know If/When A Business Idea is Viable?

In response to this question, Brett shares his thoughts on how you know when something moves beyond just an idea into a viable business. As with most bootstrappers, going beyond your side hustle means easing yourself and what you create into the market while still having the stability and comfort of your day job. The most important thing to know about viability is the reaction of your community about what you’re creating, and to find that out you must create. Just do it. It’s not just an athletic shoe slogan.

Where Do You Start When Creating a Strategy?

When creating a larger-scale business, a business plan can offer many insights as the entrepreneur critically evaluates the idea, product, or service. For many side hustlers, a strategy map will suffice to get past the idea stage and into the market. From a marketing perspective, strategy is determined through identifying the struggle your ideal client faces and working backward to determine the best way to tell stories to show how you and what you do will help them to tackle that struggle.  

How Much Is Too Much Content?

The short answer is that there is no such thing. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform.

Start Marketing Your Business Online With These Three Easy Steps

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 7 – Interview with Tread Connection Tampa Bay’s Peter Jaeger

“Weekends are for fun, not for tires.”

In this episode, Brett meets with Peter Jaeger of Tread Connection – Tampa, a mobile tire and wheel service, serving Saint Petersburg. In addition to installing tires and wheels at your home, office, or anywhere in between, they also provide mobile flat repair, wheel balancing, and nitrogen fill services for your car’s tires and wheels.

Brett and Peter discuss how operating a franchise is a bit different than building from scratch and how much things are the same. They discuss challenges in marketing a small business, even with a national brand name behind you, and their upcoming appearance at the 33rd Annual Mustang and Ford Roundup on March 14, 2020. 

Grip Tread Connection

Find out more about Tread Connection – Tampa:

Website
Facebook
Instagram

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Get Your Questions Answered on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 6.5 – Mini Episode 2-10-20

In this mini-episode of the Hustleburg podcast, our host Brett Bittner switched seats and served as a guest on HALO Social Meetup Podcast. The full conversation is available here, but this mini-episode is a pretty good summary of the hour-long conversation in about 10 minutes.

Mission, Passion, and “Why”

In the first segment, he talks about how knowing your mission and your passion for it will yield better results in your organization. This gives you a glimpse at why he’s obsessive about someone’s “why.”

No Such Thing as Work-Life Balance

Next, he discusses how’s there no such thing as work-life balance, because we all have different priorities around what makes us happy. He also offers a bit of advice to young adults about where to start looking when it comes to their career, but the advice is applicable to any of us.

Define Your Voice, Outline Your Story

Now, we’re going deeper into work-life balance, defining ourselves and what success means to each entrepreneur and using your “why” to define your voice and the story of your business.

Find Your Tribe with Social Media

Often, social media as a whole is demonized, but he reminds us how social media connects us more than it isolates us, and how we can use it to find our tribe.

Change the Culture

In this segment, he talks about how social media, like money, is a magnifier of who we are already, necessitating a change in culture, rather than vilifying a tool or other object without introspection.

Build the Tallest Building

In this final segment, he further discusses changing the culture, happiness, and how we can have the tallest building in town.

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Top Podcasts for the Budding Entrepreneur

It may seem like self-development in business and entrepreneurship means a lot of reading, but there is a world of podcasts that we consume. Here are our recommendations of the top podcasts for the budding entrepreneur:

Akimbo: A Podcast by Seth Godin

On Tuesday mornings, we’re probably looking most forward to Akimbo: A Podcast by Seth Godin it gives you a marketer’s view of how we can act to change the culture. We’re not just talking about the culture at large, but the culture specifically around what we do, the culture around the people that we serve, and the community that we are. Every week, when Akimbo comes out, it is it definitely goes to the top of the queue. There is just something amazing about how Seth Godin can look at something and talk about it in an engaging way.

EntreLeadership Podcast

The EntreLeadership podcast offers you some of the top minds in business. Formerly hosted by Ken Coleman, and now hosted by Alex Judd, it’s primarily an interview podcast based around the leadership philosophy that Dave Ramsey used to build his entire business network. That philosophy governs all of the things that Ramsey Solutions does, and they do a fantastic job providing some amazing resources for small business leaders. In addition to the podcast, they’ve built a community that serves small businesses, often giving away excellent resources completely for free to podcast listeners. This podcast publishes weekly on Mondays, which makes for a great start to the week.

HBR IdeaCast

The Harvard Business Review’s IdeaCast publishes on Tuesdays and offers listeners an opportunity to hear about emerging trends in business. The really cool part about the IdeaCast is that you get to experience the best interviews from each of their magazine’s issues in full when listening, rather than what they’ve pared down for the article they sought to publish in that month’s issue. The full-fledged interview, between one of the two hosts, both senior editors for Harvard Business Review, and the business or thought leader, provides you with a lot of data and findings surrounding what’s happening in business today. It’s terrific to hear from the study researchers and professors about the things that they’ve learned and share.

The John Maxwell Leadership Podcast

John Maxwell has written many books on the subject of leadership, and it’s amazing that none of them made the top books article, but we wanted to keep things solely focused on small business. The John Maxwell Leadership Podcast gives you lessons, insights, and candid conversations about how to be a leader. When your business grows beyond “solopreneur” status, you’re going to need to be able to lead your team. The podcast takes a deeper dive into the lessons he’s written about and Mark Cole, Jason Brooks, and John himself discuss how you can bring those ideas to work in your own life. Regular episodes publish on Wednesday, and the occasional “candid conversations” usually appear in their feed on Fridays.

The GaryVee Audio Experience

This daily podcast is the absolute holy grail of marketing knowledge. You’ll hear me frequently talk about looking for attention, and this is where that idea came from. The GaryVee Audio Experience is a daily dose of drinking from the fire hose of marketing. At first, I didn’t like Gary Vaynerchuk. His larger than life personality and style turned me off, but I listened beyond that first impression. As part of panels, on other podcasts and as part of other programs, the fact that he really understands what we’re all looking for in business, and that is the attention for our brand. We’re looking for the attention necessary to sell what we sell and to do what we do. The audio experience is a variety of different ways for you to consume that, whether it’s a keynote and Q&A that he has given, an interview that he’s done for radio or television and had the audio stripped, or his sage advice in conversations with celebrities and up-and-comers, it is an awesome documenting of the process. In it, you get to see an aspect of what he does in a way that is is very useful and very educational for every businessperson.

Would you rather read? Check out this article detailing our favorite books for budding entrepreneurs.

As we’ve shared on Hustleburg, we love Castbox as a podcast listening app, and the image above is a screenshot of my favorite podcasts in that app.

Hustleburg Episode 6 – Answering Listener Questions 2-6-20

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about branding, both in the business and personal sense.

Branding

He shares the best way to brand yourself as a student, before you even reach the workforce, especially among professions that require advanced degrees, like attorneys and doctors. These tips carry over to your personal brand beyond your education as well.

Are you concerned about changing your logo?

As your business grows, the need to grow with it and change with the times may require revisiting branding items, such as your logo. Brett shares why your logo, unless you’re a billion-dollar business that relies on being seen in a crowded field, isn’t as important as the feelings that people have about your organization. 

Staying the Course

The most important aspect of how long you stick with a course of marketing efforts is whether it’s your strategy or a particular initiative. Brett breaks down how long you should stick with what you’re doing in both cases.

Extroverts vs. Introverts

While a BIG extrovert, Brett discusses how introverts can start and grow their business and get to the point where they are able to hire an extrovert to do all the “extroverted activities” of a business. 

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 

Hustleburg Episode 5 – Interview with Red Hot Tiki’s Robynne Swanson

Listen to Hustleburg

In this episode, Brett sits down with Robynne Swanson of Red Hot Tiki, a spicy gourmet market in Gulfport, just south of Saint Petersburg. With over 1500 spicy products, such as hot sauces, pepper extracts, pickled products, jams, jellies, jerky, and spicy snacks, there is surely something to attract your spicy side. 

Brett and Robynne discuss her journey from the corporate world to becoming a solopreneur, running the tiki filled to the brim with hot sauce, selling in the retail space in 2020, and how she’s moving to add a direct to consumer web component to her business. They also talk about the shop’s Scorpion Shot Challenge, an activity for those ready to tackle some of the hottest peppers on earth.

Red Hot Tiki’s 🔥 Links

Find out more about Red Hot Tiki:

Website
Facebook
Instagram
Twitter

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Want to be on Hustleburg?

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.