Before we get started on this week’s episode, I’d like to thank the folks over at Radio St. Pete for their addition of Hustleburg to the lineup on Thursdays at 8 AM and noon, as well as the podcast archive.
Thank you for the opportunity to share with your listeners how we do business in the ‘Burg.
In this Q&A episode of the Hustleburg podcast, Brett Bittner answers listener questions about how to market your business beyond social media, favorite marketing methods, and which social media platforms you should use to market your business.
How Do I Get the Word Out About My Business Beyond Social Media?
Social media isn’t for everyone, and some small businesses want to go beyond it to bring their business to the people they wish to serve. Brett responds to the above question with that in mind. The focus for someone not using social media or going beyond their social media networks should be to network. While most people think of networking as happy hours and business card swapping, there’s far more to it than that. Each interaction with someone in your field, you should learn how you can create value for them and act on it within your network. “Connectors” are some of the best businesspeople, because they know who can help whom, how, and they work to connect the helpers.
What Is Your Favorite Marketing Method?
Being a digital marketing firm, Beyond Your Side Hustle uses and recommends using social media and content marketing to share what it is that we do. By being a content producer, whether on social media, podcasts, you get to impact people’s lives that you may never encounter in a positive way. By adding all of that value to your community, value will be added to your life in return.
Which Platforms Should I Be Using for My Business?
This is a topic broached in Episode 4 of Hustleburg, where Brett discussed the single-most-important platform (Facebook), due to its popularity and the expectation that you have a page, even if you don’t have a website and alluded to what you should also consider. Keep in mind that current popularity and forever popularity aren’t the same, and that all social media platforms “age up.” Also, make sure that you use platforms that your likely customers do and that you can tell your story in a compelling way.
Start Marketing Your Business Online With These Three Easy Steps
If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
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If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.