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Tag: Facebook page

Create a Facebook Group When You Have a Facebook Page?

Adapted from Hustleburg Episode 12.

What Are the Benefits of Creating a Facebook Group in Addition to Your Business Page?

When it comes to Facebook, you have a lot of options when it comes to creating a community around your business and communicating about your brand. Obviously, with the noted distinction between a personal profile and a business page, you should have a Facebook page for your business in 2020. We know that the page is a communication tool to share with those outside the community you’ve already built. It’s essentially a digital storefront on the largest social media platform. It has the basic information about your businesses, about your hours, your location, any special deals you might have. It rivals your website in terms of importance, and it ranks higher in the search results than many business websites.

Your Facebook Page is a great tool for people that are looking for you already. It’s the social media version of your website that allows you to have a touch of your personality on display. We’ve previously shared the strategy about utilizing your page to share the five focus items:

  1. The main thrust of your business or brand
  2. One thing related to the main thrust
  3. Another thing related to the main thrust
  4. Something personal that shows your brand has a personality (not necessarily business-related)
  5. Another something personal that shows your brand isn’t an emotionless robot (again, not necessarily business-related)

Sounds Great! Why a Facebook Group Then?

Facebook groups present you with a unique way to build deeper relationships with your community. These are the true fans you’ve created around your business, not just passersby. Your group is where you’re going to engage in in-depth discussions, generate and foster engagement with the people that are already associated with you, and build the relationships necessary to have evangelists of your brand or your business. While publicly visible, your page is only an opportunity to build many shallow connections, like the depth of a bathtub, but a group gives you the ability to build ocean-deep connections with people who are committed to you and your business. The people that you engage with in these groups are your raving fans, or they’re going to become your raving fans.

Additionally, groups offer a place for you to really let your personality shine online. In addition to the five focus topics outlined above, you can share more of your personality here, as you’re building relationships, not seeking transactions. You will be able to get to know your customers and you can truly connect with them in the environment of a group. In a group, the interaction of real conversation goes deeper just a post on your page and maybe a comment here and there. These relationships turn into a tribe of people who will evangelize for you online as well as in the real world. They are your best marketers, and their efforts are going to be way better than yours, because they are a real-world example of how your business solved their problem and can solve others’ problems. They will enthusiastically recommend you to others and devote themselves to you and your brand, because you have made these ocean-deep connections. It doesn’t take very many of these connections to earn these fantastic marketers and their valuable word of mouth buzz for your business.

The Single Most Important Platform

Question from Hustleburg’s Episode 4, Answering Listener Questions:  What is the single most important social platform to get your content out as a side hustler and beyond? Or does it vary from business to business?

I’m glad you hedged your question, because I look at this two ways.

Single Most Important Social Media Platform

The single most important platform is where everyone already is. Right now, in 2020, that’s Facebook. At the end of 2019, they reported 2.5 BILLION monthly active users. As such, it’s simply too large to ignore, and people expect that no matter what business you’re in, that you at least have a Facebook page with some basic information.

Your Customers Are Already There

The reason that people expect this is because that’s someplace where they already are and they can find out something about you. Even if you don’t have a website, people expect that you have a business page on Facebook. We aren’t talking about your Facebook profile, we’re talking about a Facebook business page. You don’t want to confuse the two. A profile is where you share the photos of your children with their grandparents, but a page is about your business activity. Separating them keeps your personal life personal and your business life business.

Great Tools to Advertise

Also, Facebook is going to be a great way to jump into advertising as a part of your digital strategy on social media. Facebook offers so much data on their users to advertisers, so that you can hyper-target your demographics and psychographics. This allows you to spend your advertising dollars only going after your ideal customer. Their tool allows you to really focus on specific zip codes, specific age groups, and specific interests. When you really know your customers and your potential customers, they provide an awesome opportunity to utilize. These tools within Facebook further their position as the single most important platform in 2020. Keep in mind that some advice in the digital marketing space doesn’t age well, because of how rapidly things change so I’ll likely revise this in the future.

Also, Consider This…

Current popularity does not always forever popularity, so the above is not to say that it’s going to be the most popular social platform going forward. Remember Myspace? Or Friendster before that? Neither of those stuck around, as they were surpassed by something that was more interesting or more social. We wanted something different, found it, and platforms either evolve with us or go away.

The other way to look at this question is to consider other platforms as well, because marketing is all about telling the stories. Most importantly, it’s about telling YOUR story, and how will you best tell that story. For example, if you do something that’s very visual, has a very compelling visual element, or is very complicated to share with words, you’re definitely going to want an almost exclusively visual platform.

Finally, you also need to make sure that you choose a platform that you’re comfortable with using. That does not mean, however, that you can just not use a platform because you’re not comfortable. You should learn how to use it. You do that by watching what successful users of that platform do, by interacting with them and your potential customers, and by using the greatest information resource in the history of mankind.

This listener question was a part of Hustleburg’s fourth episode. If you have a question you’d like to have answered, please join the community here.

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