fbpx

Tag: entrepreneurship

Top Podcasts for the Budding Entrepreneur

It may seem like self-development in business and entrepreneurship means a lot of reading, but there is a world of podcasts that we consume. Here are our recommendations of the top podcasts for the budding entrepreneur:

Akimbo: A Podcast by Seth Godin

On Tuesday mornings, we’re probably looking most forward to Akimbo: A Podcast by Seth Godin it gives you a marketer’s view of how we can act to change the culture. We’re not just talking about the culture at large, but the culture specifically around what we do, the culture around the people that we serve, and the community that we are. Every week, when Akimbo comes out, it is it definitely goes to the top of the queue. There is just something amazing about how Seth Godin can look at something and talk about it in an engaging way.

EntreLeadership Podcast

The EntreLeadership podcast offers you some of the top minds in business. Formerly hosted by Ken Coleman, and now hosted by Alex Judd, it’s primarily an interview podcast based around the leadership philosophy that Dave Ramsey used to build his entire business network. That philosophy governs all of the things that Ramsey Solutions does, and they do a fantastic job providing some amazing resources for small business leaders. In addition to the podcast, they’ve built a community that serves small businesses, often giving away excellent resources completely for free to podcast listeners. This podcast publishes weekly on Mondays, which makes for a great start to the week.

HBR IdeaCast

The Harvard Business Review’s IdeaCast publishes on Tuesdays and offers listeners an opportunity to hear about emerging trends in business. The really cool part about the IdeaCast is that you get to experience the best interviews from each of their magazine’s issues in full when listening, rather than what they’ve pared down for the article they sought to publish in that month’s issue. The full-fledged interview, between one of the two hosts, both senior editors for Harvard Business Review, and the business or thought leader, provides you with a lot of data and findings surrounding what’s happening in business today. It’s terrific to hear from the study researchers and professors about the things that they’ve learned and share.

The John Maxwell Leadership Podcast

John Maxwell has written many books on the subject of leadership, and it’s amazing that none of them made the top books article, but we wanted to keep things solely focused on small business. The John Maxwell Leadership Podcast gives you lessons, insights, and candid conversations about how to be a leader. When your business grows beyond “solopreneur” status, you’re going to need to be able to lead your team. The podcast takes a deeper dive into the lessons he’s written about and Mark Cole, Jason Brooks, and John himself discuss how you can bring those ideas to work in your own life. Regular episodes publish on Wednesday, and the occasional “candid conversations” usually appear in their feed on Fridays.

The GaryVee Audio Experience

This daily podcast is the absolute holy grail of marketing knowledge. You’ll hear me frequently talk about looking for attention, and this is where that idea came from. The GaryVee Audio Experience is a daily dose of drinking from the fire hose of marketing. At first, I didn’t like Gary Vaynerchuk. His larger than life personality and style turned me off, but I listened beyond that first impression. As part of panels, on other podcasts and as part of other programs, the fact that he really understands what we’re all looking for in business, and that is the attention for our brand. We’re looking for the attention necessary to sell what we sell and to do what we do. The audio experience is a variety of different ways for you to consume that, whether it’s a keynote and Q&A that he has given, an interview that he’s done for radio or television and had the audio stripped, or his sage advice in conversations with celebrities and up-and-comers, it is an awesome documenting of the process. In it, you get to see an aspect of what he does in a way that is is very useful and very educational for every businessperson.

Would you rather read? Check out this article detailing our favorite books for budding entrepreneurs.

As we’ve shared on Hustleburg, we love Castbox as a podcast listening app, and the image above is a screenshot of my favorite podcasts in that app.

Top Books for the Budding Entrepreneur

We’re frequently asked, “What are some of the top books for the budding entrepreneur?” As such, here are our recommendations for someone ready to go beyond their hustle:

Start With Why by Simon Sinek

We highly recommend beginning with Simon Sinek’s Start With Why, and we say that you should read that before anything else in the business management or leadership space. Being able to answer the “Why?” question makes so many of your decisions and helps you to define the actions that you will take. This book really lays out the case for how important that question really is.

As you’ve heard in every Hustleburg interview, I ask why someone does what they do. It’s an imperative question that will define your purpose, mission, and ultimately your business.

Building a Story Brand by Donald Miller

The next thing that we recommend you read would be Donald Miller’s Building a Story Brand. It’s very much a must-read early on in your entrepreneurial journey, because it details how you tell the story of who you are what you do and how you’ll help your customer. When coupled with Start With Why, you see how to align your words with your mission and vision when you talk about your business and why you do it. Also, as you hang around us more this will make a lot more sense, but it also details why you should be the Genie, rather than Aladdin.

How to Win Friends and Influence People by Dale Carnegie

This book is one that everyone should read, but ESPECIALLY budding entrepreneurs, because a lot of people actually do need to heed the advice within. Dale Carnegie’s How to Win Friends and Influence People should definitely be read early on in the entrepreneurial journey. The book provides a literal guide for interacting with others and you would be surprised how many people fail at that despite having been in business for years. Even those seen as successful really do not do a good job of interacting with others.

The Power of Moments by Chip & Dan Heath

While these are in no particular order of importance, Chip and Dan Heath’s The Power of Moments should probably be read earlier than others. This is especially the case for entrepreneurs in the service industry or with heavy and direct customer contact.

This book offers insight into some of the most powerful inspiration for creating an amazing experience for those you serve. We frequently say that marketing may get people in the door, but delighting them will keep them coming back. What you do and how you do it is essentially re-marketing your brand to your existing customers. Delighting them when they interact with you is essentially an extension of your marketing program, and it keeps them coming back and evangelizing about what you do and how you delighted them.

Good to Great by Jim Collins

This classic business study book definitely has to be on every entrepreneur’s reading list. In Good to Great, Jim Collins and his team share the stories and data about some of the best companies in history and how they became great. It even compares how they became great over peers of the time, how they became great over their competitors, and it ties together a lot of the takeaways from the other books on this list.

Listen to this list (and to hear the top podcasts for a budding entrepreneur) as part of the Hustleburg podcast by clicking here.

If you clicked any of the Amazon links for the books listed above, you likely saw they were AmazonSmile links for charity. We love Survivor’s Rupert Boneham and all he does for his community with Rupert’s Kids.