fbpx

Hustleburg Episode 33 – Interview with Pop Goes the Waffle’s Sara Fludd

“I Don’t Have to Have All the Answers”

Three years into Pop Goes the Waffle, Sara Fludd is making all the right moves to build her waffle empire here in Saint Petersburg. From how perfecting recipes to using the early days to conduct market research to best know her customers, she’s worked to build a wholesale operation, get the food truck up and running, and grow her brand. 

In this episode of Hustleburg, you’ll hear it all from her. Whether adapting to new circumstances or finding the answer to a problem, she shares how to adapt when things don’t go as planned, find the right people to know how to help, and help others find their way, even in the chaos and uncertainty of 2020. Regardless of the obstacles, Pop Goes the Waffle is thriving.

Get A Taste

Ready to meet Blossom (the truck) and Sara? Here are the three events we talked about in the interview:

Pop Goes the Waffle

Connect with Pop Goes the Waffle to make sure you don’t miss out on any liege waffles, waffle pops, or the ultra-rare shrimp and grits waffles:
Website
Facebook
Instagram
Twitter

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 32 – Answering Your Podcasting Questions

In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about how to use a podcast to help you build a community around your business. 

A Little Podcast History

Podcasting has been around for a while, serving as a way to democratize the audio medium for each of us. They reach back to the 1980s, but it was Apple’s introduction of them to iTunes in 2005 that helped to kickstart the beginning of their popularity. NPR is one of the most popular podcast publishers of all time with the smash podcast hits This American Life, publishing weekly since 2006, and the top downloaded podcast of all time, Serial.

The biggest hurdle for most people is answering “how do I listen?” Phone makers have made it REALLY easy of late to just jump right into listening with either Apple Podcasts or Google Podcasts. With hopes of being a disruptor, Spotify has jumped into the podcast world with quite a splash, launching podcasts within its streaming app and gobbling up exclusive content. There are plenty of other podcast players out there to match just about any tastes for layout, features, etc.

How Can Creating and Publishing a Podcast Help My Business?

First, you have the ability to share your knowledge and expertise by shedding a light on your business and give insight into your industry. A podcast can also help your brand or business by creating connections to others within your industry. You’re also reaching people already interested in your industry and business with your show, acting as a reminder of who you are and what you do. Finally, for a brand or business that’s creating content around themselves, a podcast gives you long-form content that you can use as a pillar for a lot of other content you create.

Why Are Podcasts a Great Way to Create Content for Your Business?

By having something like a podcast serve as long-form pillar content for your brand, you achieve two big things. First, a library of searchable content that stands out for people to find you. Next, a podcast serves to be a terrific way to re-use and re-purpose content for other media by using the podcast to be sliced and diced without having to create more content. You can create articles, videos, quotes, and micro-blogs from the larger pillar content created for the podcast to be used across all the platforms.

Should Podcasts be Audio-Only? Or Should They Have Video?

Remember that you are creating content for your community, so consider their preferences first. Will you add value by creating a video podcast? 

What Equipment Should I Use? What Programs Should I Use to Edit?

To start, go as cheaply as possible. You aren’t in the business of podcasting. You’re starting a podcast to complement your brand or business. First, you’ll need a way to record audio, and that often means getting a microphone. You could also try starting out with just your smartphone. If you choose to edit your audio on a computer, you can find free audio editing software online, Audacity being the most prominent solution. Finally, you’ll need a host for your podcast. Spotify-owned Anchor is pretty robust for a free hosting solution. We use Podbean. The most important thing to remember is that you should be focusing more on the content you’re creating for your community than anything you do to dress it up.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 31 – Interview with Ace High Printing’s Rick Herbert

“It was literally trial by fire.”

It isn’t every day that you meet a business owner that fell into their line of work. In this episode of Hustleburg, you’ll hear from Rick Herbert, owner of Ace High Printing, about how he went from doing freelance computer networking for a print shop to managing the place in three weeks. He hasn’t looked back and has spent the last 16 years building and growing a successful printing operation. 

You may remember Rick from the St. Pete: OPEN for Business chats back in April, where he talked about helping fellow small businesses cope with and survive the uncertainty amid the economic shutdowns. In this expanded conversation, we talk about how he found a niche not being served well and grew it into a thriving business.

Ace High Printing

Make Ace High Printing your one-stop shop for all your printing needs:
Website
Facebook
Instagram
Twitter

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 30.5 – Bonus Episode Interview with Techie Leadership Podcast

First, many apologies that there isn’t a local business interview for you this week. Things didn’t work out with the timing for a few potential guests to have a regular episode for today’s publication.

Luckily, there is an interview with the Techie Leadership Podcast from a few weeks ago that we have as a bonus episode today, like the substitute teacher wheeling in the cart with a TV and VCR.

This interview was quite a bit of fun, stepping a little bit outside the marketing space and talking about leadership and the entrepreneurial opportunities the pandemic has provided. Andrei Crudu was very gracious in allowing us to use the audio for this bonus episode.

The Techie Leadership show notes for this episode: 

In this episode you can hear Brett Bittner and Andrei talk about the importance of clear goals, aligning activities, goals and strategies and how great opportunity is oftentimes birth in times of great adversity.

Some value points you can expect:

It’s never too late to educate yourself

Adversity creates opportunity

Aligning activities, goals and strategies

Impacted by vision and driven by purpose

Setting clear mission statements

Book Recommendations:

How to Win Friends & Influence People

Brett is the author of:

N/A

You can reach out to Brett on:

linkedin

website

P.s: Only if you really really want to, and if you really really insist, you can donate on patreon: https://www.patreon.com/techieleadership

Please enjoy our show!

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community on LinkedIn
Beyond Your Side Hustle on LinkedIn
Facebook
Instagram
YouTube
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 29 – Interview with Banyan Bookkeeping’s Sara Evans

“I Realized I Could Start My Own Business Helping Small Businesses”

Always a helper, Banyan Bookkeeping‘s Sara Evans found herself needing a refreshed sense of purpose after an 18-year career in social work. After intense scrutiny, she started her own bookkeeping services business, helping other small businesses focus on what they specialize in, instead of something they want nothing to do with. While it may be tedious work, Sara’s focus is to help your business by letting you get back to the part of the business that you love. 

You may remember Sara from a bonus episode back in April, featuring the audio of the St. Pete: OPEN for Business chats. In this expanded conversation, she shares her affinity for working with “the trades,” and helping them get to the important work of plumbing or HVAC repair, rather than spending hours scouring Quickbooks. 

Banyan Bookkeeping Services, LLC

Get Back to the Part of the Business You Love:

Website
Facebook
Instagram
LinkedIn

Subscribe, Rate, Review

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 27 – Interview with Green Book Tampa Bay’s Joshua Bean and Hillary Van Dyke

“Intentionality of Where You’re Spending Your Money”

With no larger spotlight on issues important to the black community in history, Joshua Bean and Hillary Van Dyke have seen unprecedented growth and attention for their socialpreneurial venture, Green Book Tampa Bay. As a resource of African-American cultural sites, black artists, and black-owned businesses in Pinellas and Hillsborough counties, Green Book Tampa Bay works to assure the economic vitality of the black community. Their hope is that the Green Book of Tampa Bay serves as a mobile travel guide, becoming the first stop for any service that you need.

In our conversation, Joshua and Hillary share with Brett the importance of their “passion project,” their passion for achieving equity for all black people in Tampa Bay, and where they look to take this endeavor.

Green Book Tampa Bay

Be Intentional:

Website
Facebook
Instagram

Subscribe, Rate, Review

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 25 – Interview with Cycle Brewing’s Doug Dozark

“You Could Go Any Direction You Wanted. There’s Not One Way to Start a Brewery. There’s Not One Style of Beer. ”

Known for barrel-aged beers, Doug Dozark with Cycle Brewing has been on the craft beer scene for over ten years. Starting in Gulfport at Peg’s Cantina and Brew Pub, Cycle Brewing now operates a taproom on Central Avenue downtown with a warehouse just south. You’ve probably seen their beers on tap around town and on shelves at liquor, grocery, and convenience stores. You can even order online for pickup at the Central Avenue taproom here.

In this interview, Doug Dozark shares with Brett about the last decade of craft brewing, how important reputation is to Cycle Brewing, and the legal landscape of the beverage industry.

Craft Brewing

Find your favorite brew:

Website
Facebook
Instagram
Twitter

Subscribe, Rate, Review

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 23 – Interview with Dr. Jenna Elwart & Associates’ Jenna Elwart

“I’m Looking at the Whole Person and How it All Interconnects”

Taking a holistic approach to treating the entirety of a patient drives the therapeutic aspects of the practice for Dr. Jenna Elwart & Associates, PLLC. With a mission to provide quality care to all people, Dr. Elwart’s practice works to help you live your life as you create it to be.

In this interview, Jenna Elwart shares with Brett how she built her practice, the importance of networking among those in the mental health field, and how little business education is received by many in the professional services.

Compassionate Psychological Services

Dr. Jenna Elwart & Associates, PLLC

Take steps toward empowerment, health, growth, contentment, healing, and more:

Website
Facebook
Instagram
Call – (727) 495-6302

Subscribe, Rate, Review

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Hear Your Question, Answered, on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 21.5 – Bonus Audio from St. Pete: OPEN for Business Chats 6

In this bonus episode of the Hustleburg podcast, we compiled the audio from 2 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business. If you’ve got something creative to share, send me an e-mail at brett@stpeteopenforbusiness.com

You can see these video chats on YouTube or by clicking their name below.

Barbara Banno from Stella’s in Gulfport

Stella’s 2914 Beach Blvd, Gulfport, FL 33707
8AM-3PM – Take-Out & Delivery Only

Find Stella’s online at their website, call for a reservation or to place an order at (727) 498-8950, contact via email, find them on Facebook, engage on Instagram, get the scoop on the Stella’s life.

Rock Ave. Escape Room’s Rob & Alison Faiella

Rock Ave. Escape Room 8351 SR 54 Suite 110 Trinity, FL 34655
Daily 1PM-9PM – We’ve Moved All Online – Anticipated Re-Opening 7/6/20

Find Rock Ave. Escape Room online at their website, book your opportunity to play Ready Mayor 1, find them on Facebook, engage on Instagram, keep up to date on Twitter, or call (727) 264-8359.

If you’re an escape room operator, here are their virtual escape services.

Start Marketing Your Business Online With These Three Easy Steps

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 19.5 – Bonus Audio from St. Pete: OPEN for Business Chats 5

In this bonus episode of the Hustleburg podcast, we compiled the audio from 4 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business. If you’ve got something creative to share, send me an e-mail at brett@stpeteopenforbusiness.com

You can see these video chats on YouTube or by clicking their name below.

Amanda Grozdanic from FUSE Therapy

F.U.S.E. Therapy 4730 85th Ave N, Pinellas Park, FL 33781
By Appointment – We’ve Moved All Online

Reach out with FUSE Therapy at their website, listen to Amanda on Episode 9 of the Hustleburg podcast, connect on Facebook, engage on Instagram, or call ‪(918) 810-3109

Red Hot Tiki’s Robynne Swanson

Red Hot Tiki 2904 Beach Blvd S, Gulfport, FL 33707
Tues 9AM-6PM, Wed-Fri 11AM-6PM, Sat 9AM-2PM – CDC Guidelines for Retail & Online Ordering/Pickup

You can order your favorite hot sauce (or browse everything she has) on her website, you can hear her Hustleburg interview (Episode 5) here, connect with her on Facebook, engage on Instagram, and stay up to date on Twitter.

Ester Venouziou

LocalShops1 Virtual in St. Petersburg, FL 33707
We’ve Moved All Online

Shop online AND local, join the LocalShops1 community, connect on Facebook. engage on Instagram, and keep up to date on Twitter.

Dr. Jenna Elwart & Associates, PLLC

Dr. Jenna Elwart & Associates, PLLC 401 Pasadena Avenue S
St. Petersburg, FL 33707
Essential, but Moved All Online

Find out about Dr. Elwart’s practice on her website, connect on Facebook, or engage on Instagram.

Start Marketing Your Business Online With These Three Easy Steps

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here