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Hustleburg Episode 6.5 – Mini Episode 2-10-20

In this mini-episode of the Hustleburg podcast, our host Brett Bittner switched seats and served as a guest on HALO Social Meetup Podcast. The full conversation is available here, but this mini-episode is a pretty good summary of the hour-long conversation in about 10 minutes.

Mission, Passion, and “Why”

In the first segment, he talks about how knowing your mission and your passion for it will yield better results in your organization. This gives you a glimpse at why he’s obsessive about someone’s “why.”

No Such Thing as Work-Life Balance

Next, he discusses how’s there no such thing as work-life balance, because we all have different priorities around what makes us happy. He also offers a bit of advice to young adults about where to start looking when it comes to their career, but the advice is applicable to any of us.

Define Your Voice, Outline Your Story

Now, we’re going deeper into work-life balance, defining ourselves and what success means to each entrepreneur and using your “why” to define your voice and the story of your business.

Find Your Tribe with Social Media

Often, social media as a whole is demonized, but he reminds us how social media connects us more than it isolates us, and how we can use it to find our tribe.

Change the Culture

In this segment, he talks about how social media, like money, is a magnifier of who we are already, necessitating a change in culture, rather than vilifying a tool or other object without introspection.

Build the Tallest Building

In this final segment, he further discusses changing the culture, happiness, and how we can have the tallest building in town.

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Top Podcasts for the Budding Entrepreneur

It may seem like self-development in business and entrepreneurship means a lot of reading, but there is a world of podcasts that we consume. Here are our recommendations of the top podcasts for the budding entrepreneur:

Akimbo: A Podcast by Seth Godin

On Tuesday mornings, we’re probably looking most forward to Akimbo: A Podcast by Seth Godin it gives you a marketer’s view of how we can act to change the culture. We’re not just talking about the culture at large, but the culture specifically around what we do, the culture around the people that we serve, and the community that we are. Every week, when Akimbo comes out, it is it definitely goes to the top of the queue. There is just something amazing about how Seth Godin can look at something and talk about it in an engaging way.

EntreLeadership Podcast

The EntreLeadership podcast offers you some of the top minds in business. Formerly hosted by Ken Coleman, and now hosted by Alex Judd, it’s primarily an interview podcast based around the leadership philosophy that Dave Ramsey used to build his entire business network. That philosophy governs all of the things that Ramsey Solutions does, and they do a fantastic job providing some amazing resources for small business leaders. In addition to the podcast, they’ve built a community that serves small businesses, often giving away excellent resources completely for free to podcast listeners. This podcast publishes weekly on Mondays, which makes for a great start to the week.

HBR IdeaCast

The Harvard Business Review’s IdeaCast publishes on Tuesdays and offers listeners an opportunity to hear about emerging trends in business. The really cool part about the IdeaCast is that you get to experience the best interviews from each of their magazine’s issues in full when listening, rather than what they’ve pared down for the article they sought to publish in that month’s issue. The full-fledged interview, between one of the two hosts, both senior editors for Harvard Business Review, and the business or thought leader, provides you with a lot of data and findings surrounding what’s happening in business today. It’s terrific to hear from the study researchers and professors about the things that they’ve learned and share.

The John Maxwell Leadership Podcast

John Maxwell has written many books on the subject of leadership, and it’s amazing that none of them made the top books article, but we wanted to keep things solely focused on small business. The John Maxwell Leadership Podcast gives you lessons, insights, and candid conversations about how to be a leader. When your business grows beyond “solopreneur” status, you’re going to need to be able to lead your team. The podcast takes a deeper dive into the lessons he’s written about and Mark Cole, Jason Brooks, and John himself discuss how you can bring those ideas to work in your own life. Regular episodes publish on Wednesday, and the occasional “candid conversations” usually appear in their feed on Fridays.

The GaryVee Audio Experience

This daily podcast is the absolute holy grail of marketing knowledge. You’ll hear me frequently talk about looking for attention, and this is where that idea came from. The GaryVee Audio Experience is a daily dose of drinking from the fire hose of marketing. At first, I didn’t like Gary Vaynerchuk. His larger than life personality and style turned me off, but I listened beyond that first impression. As part of panels, on other podcasts and as part of other programs, the fact that he really understands what we’re all looking for in business, and that is the attention for our brand. We’re looking for the attention necessary to sell what we sell and to do what we do. The audio experience is a variety of different ways for you to consume that, whether it’s a keynote and Q&A that he has given, an interview that he’s done for radio or television and had the audio stripped, or his sage advice in conversations with celebrities and up-and-comers, it is an awesome documenting of the process. In it, you get to see an aspect of what he does in a way that is is very useful and very educational for every businessperson.

Would you rather read? Check out this article detailing our favorite books for budding entrepreneurs.


As we’ve shared on Hustleburg, we love Castbox as a podcast listening app, and the image above is a screenshot of my favorite podcasts in that app.

Hustleburg Episode 6 – Answering Listener Questions 2-6-20

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about branding, both in the business and personal sense.

Branding

He shares the best way to brand yourself as a student, before you even reach the workforce, especially among professions that require advanced degrees, like attorneys and doctors. These tips carry over to your personal brand beyond your education as well.

Are you concerned about changing your logo?

As your business grows, the need to grow with it and change with the times may require revisiting branding items, such as your logo. Brett shares why your logo, unless you’re a billion-dollar business that relies on being seen in a crowded field, isn’t as important as the feelings that people have about your organization. 

Staying the Course

The most important aspect of how long you stick with a course of marketing efforts is whether it’s your strategy or a particular initiative. Brett breaks down how long you should stick with what you’re doing in both cases.

Extroverts vs. Introverts

While a BIG extrovert, Brett discusses how introverts can start and grow their business and get to the point where they are able to hire an extrovert to do all the “extroverted activities” of a business. 

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 5 – Interview with Red Hot Tiki’s Robynne Swanson

Listen to Hustleburg

In this episode, Brett sits down with Robynne Swanson of Red Hot Tiki, a spicy gourmet market in Gulfport, just south of Saint Petersburg. With over 1500 spicy products, such as hot sauces, pepper extracts, pickled products, jams, jellies, jerky, and spicy snacks, there is surely something to attract your spicy side. 

Brett and Robynne discuss her journey from the corporate world to becoming a solopreneur, running the tiki filled to the brim with hot sauce, selling in the retail space in 2020, and how she’s moving to add a direct to consumer web component to her business. They also talk about the shop’s Scorpion Shot Challenge, an activity for those ready to tackle some of the hottest peppers on earth.

Red Hot Tiki’s 🔥 Links

Find out more about Red Hot Tiki:

Website
Facebook
Instagram
Twitter

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Want to be on Hustleburg?

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 4 – Answering Listener Questions 1-23-20

Listen to Hustleburg

Answering Your Marketing Questions

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner discusses where to start creating content for your business online. He talks about how to determine the most important platforms for you, the starting point when creating the content for those platforms, and where you should be posting in 2020. He also details how to listen to your audience, add value in that community, and how to present your solution to it. Finally, in response to a question from an upcoming guest, he shares how you can build your organic follows on any social media platform around your business. 

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 3 – Interview with Kara Wright Photography’s Kara Wright

Photography Lessons

In this episode of the Hustleburg podcast, Brett Bittner meets with Kara Wright, photographer and owner of Kara Wright Photography. Kara Wright Photography focuses her lens on weddings, engagement shoot, and real estate photography in Saint Petersburg and Tampa, Florida.  

Brett and Kara discuss her photography business in its infancy after a move from the DC area, her favorite shoots, and how exciting it is to find the perfect angle for every shoot.

Connect With Kara Wright Photography

Find out more about Kara Wright Photography:

Website
Facebook
Instagram
The Knot

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Get On Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 2 – Answering Listener Questions 1

Your Questions, Answered

In the first Q&A episode of the Hustleburg podcast, our host Brett Bittner discusses how he came to start Beyond Your Side Hustle, five books for any budding entrepreneur, five podcasts every small businessperson should be listening to, how to balance your 9-5 and your side hustle while you’re building, and what types of documentaries will help you building your business. 

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website
Hustleburg Listener Community
Facebook
Instagram
Brett’s LinkedIn

Where to Listen to Hustleburg

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple PodcastsGoogle PodcastsSpotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Get on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Episode 1 – Interview with Lake Law Firm, P.A.’s Sheila Lake

Lake Law Firm, P.A. on Hustleburg

In the first episode of the Hustleburg podcast, our host Brett Bittner meets with Sheila Lake, attorney at law and owner of Lake Law Firm, P.A. Lake Law Firm focuses on property law, civil litigation, and business formation, practicing in Florida and the Middle District Court of Florida. 

Brett and Sheila discuss her journey from bartender to earning her J.D. and starting her practice in Saint Petersburg, what it’s like having a law firm while also being a mom and grandmother, and her involvement in the community. They also discuss her involvement with I Support Youth, an organization teaching young people how to be educated, strong, and successful. 

Find Out More

Find out more about Lake Law Firm, P. A.:

Website
Facebook
LinkedIn

Get on Hustleburg

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here

Hustleburg Preview

If you’re like me, you want to know about your community… you want to know about the people, what they do, and how they add value to your neighborhood. Sure, you can read the paper, connect on social media, or ask for recommendations, but that doesn’t always really acquaint you. Specifically, I’m curious about small businesses here in Saint Petersburg, and if you are too, I’ve got the podcast for you. It’s called Hustleburg.

What is Hustleburg?

Hustleburg is an interview-style show, inquiring with some of St. Pete’s small business owners, probing them about how they got to where they are, how they built their business, and how they’re serving our community. 

If you are interested in the triumphs, the struggles, and the effort that goes into running a business? These local small businessmen and women will take you inside their business, looking at what they do each and every day. 

If you got to know your local barber, shop owner, restauranteur, interior designer, or attorney, would you be more apt to “shop local,” supporting their business? Listen in to hear from those businesses and more on Hustleburg, a podcast about doing business in the ‘Burg.

Get on Hustleburg

Do you have a question about your small business? Or perhaps about how you can market your side hustle to get you out of your 9-5 and doing what you really love? Send us your question by visiting beyondyoursidehustle.com/podcastquestion, and listen for us to answer it in an upcoming episode.

Coming in January 2020, Hustleburg will be available on Apple PodcastsGoogle Podcasts, Spotify, our favorite, Castbox, or whatever you use to listen to your favorite podcasts. 

Music in this preview by my friend, Rhymer Educator. You can listen to his latest album, as well as his most recent single, No Fear on SpotifyTidaliTunes, or wherever you listen to great music.

Thanks so much for listening, and we look forward to telling you how we do business in the ‘Burg.