Hustleburg podcast | Beyond Your Side Hustle

How Can a Podcast Help My Business?

There are several ways a podcast can help your brand or business.

Share Your Knowledge and Expertise

The first way a podcast can help your business is by giving you an outlet where you can share your knowledge and expertise, shedding a light on your business while giving insight into your industry. You have direct knowledge and expertise that only you can share about the industry and, more specifically, your business. You are an expert in what you do, and this is an opportunity to share that expertise with people who are already interested.

Plus, if you’re one of the first podcasts in your industry, you also have the first-mover advantage over others that may join the podcast space for your industry down the road. Regardless, you have your unique perspective and an opportunity to differentiate yourself from other podcasts and businesses in the industry.

Sharing this expertise on an audio platform helps you build community around the show and your brand that you may not reach on a visual social media platform. Many people listen to podcasts while occupied with other tasks, passively consuming content while walking the dog, exercising, driving, or while working in a way no other digital media can be consumed.

Creating Connections

A podcast can also help your brand or business by creating connections to others in your industry. If you choose to interview guests on your show, you have the opportunity to reach out to and share viewpoints with your colleagues, vendors, and customers to offer a 360-degree discussion of your area of expertise. You also have an opportunity to add value for them, as well as the audience, while you discuss your industry and business. Without guests, you can share customer stories, solutions with vendors, funny anecdotes, and other content that showcase your expertise.

You also reach people already interested in your industry and business with your show, acting as a reminder of who you are and what you do. It’s like nurturing a community of “warm leads” for your business.

Get Insight Into Your Community

When you engage and involve the listeners in the show itself, you also help your business, gaining insight into your community of customers and potential customers.

Can you imagine being able to ask an engaged community what they want to know about your business or industry? This is like having a FREE focus group to tell you how you can better serve them. You can also test new ideas with them, to find out if your latest idea is a good one. When you listen, you’re able to gain insight into how they want you to serve them.

Is there a better insight into the minds of customers than an engaged community of customers themselves?

Create Pillar Content

Finally, for a brand or business that’s creating content around themselves, a podcast gives you a tremendous amount of long-form content that you can use as a pillar for a lot of other content you create. You can re-package and re-purpose the same content across a variety of channels without having to create something completely original for each platform.

Using a podcast as “pillar content” is a great way to have a variety of content created for many platforms and uses.

Create Pillar Content for Your Business with a Podcast

By having a podcast serve as long-form pillar content for your brand, you achieve two big things.

What Your Pillar Content Does

You create a library of searchable content that stands out when people look for you and in your industry. If they are not a part of your community already, they will be looking for an expert to answer questions in your industry. You are that expert.
When creating content around your brand, a podcast serves as a terrific way to re-use and re-purpose content for other use, by slicing, dicing, and re-packaging the podcast content and using it elsewhere without having to create more content.

Re-Purpose Content

A 20 minute podcast episode turns into several other pieces of content aside from the audio you publish. It can serve as 3-4 blog posts on your website by transcribing (or using your pre-written notes). Think about how much time you save by editing your spoken word to become a blog post, rather than writing, re-writing, editing, and publishing new, original, written content into a blog post.

Also, utilize your laptop or smartphone camera to record video yourself recording your podcast episode to upload to YouTube to capture those who are interested in the visual as well as the audio of your podcast content. It also offers a way to passively consume the audio on their computer while they utilize other tabs in their browser or applications as they work. It’s an easy way to share video content with minimal editing, only requiring a cut here and there and uploading to YouTube. You then create a channel on the second largest search engine in the world for your business. Having that search engine working for you is pretty handy when you consider that Google also owns YouTube and will be able to index your video for relevant Google searches.

Social Media Use

Take short video clips from your podcast, whether your recorded video or “audiograms” to share to Facebook, Instagram, TikTok, Twitter, and LinkedIn to promote your show, share video content highly-valued by those platforms, and share smaller bites of your expertise with your community. That content will also drive your existing community toward your podcast, and you’ll be able to deepen your already existing connection with those that carry over .

In addition to the audio and video that you re-purpose in smaller pieces, you can also create memes for those same platforms with quotes, as well as offer text excerpts from the body of your podcast to your community across platforms. This creates a TON of content from a single podcast episode without minimal extra effort.

This is how we are able to create so much around Beyond Your Side Hustle, creating articles, videos, quotes, and micro-blogs from the larger pillar content created for the podcast. We also record video YouTube publication to answer each question answered thus far on the Q&A episodes.

There is a lot of potential content created from a single episode of Hustleburg, and it’s replicable for your podcast.

How To Prevent Being Discouraged

Question from Hustleburg’s Episode 2, Answering Listener Questions: How can the solopreneur who is trying to keep up with their 9-5 while also starting their side hustle keep from getting discouraged? How did you do it?

Once you’ve decided that you’re ready to ditch your 9-5 and embark on your entrepreneur journey, you need to keep giving 100% at work, but limit it to only 100%. You can’t give your day job free space in your head outside of the time you gave at the office. Outside the office, that space is for you and your dreams.

The Question, “Why?”

Then, think about why your side hustle is your passion. Why is this “it?” You’ll notice in the interviews on the Hustleburg podcast that I start each of them with “Why?” That’s because I want to know what drives the guest. When I consult with a potential client, I ask it as well. Repeatedly. It’s likely maddening in the moment, because they feel like they are answering an inquisitive 5-year-old who only has one question in his toolbox. In interviews and consultations, I have to know.

More importantly, YOU need to know what drives you, why you’re passionate about it, and you need to share that with yourself and others. Everything becomes about the mission of what you do. Why? Why? Why? It usually takes the third or fourth Why to truly understand your underlying meaning in doing this. This is your vision of the dream you have for yourself.

Make Your Vision Your Mission

When you make that vision the focus of everything that you do it makes all of your business decisions, it makes all of your conversations, all of the things that you do regarding your side hustle and eventually your business, about your why. When you can serve your why you’re not likely to get discouraged, because you have made that vision a mission. You’re not likely to get burned out, because you have a purpose.

Focus on Your Mission

You will always be focused on the real reason why you’re doing it. That’s how I did it. I started with asking why I needed to get rid of the nine to five so that I could help other people do exactly the same.

This listener question was a part of Hustleburg’s second episode. If you have a question you’d like to have answered, please join the community here.